April 9 2019  |  Fragrances, Cosmetics, Skincare & Haircare

The Shilla Duty Free introduces the mini Aveda Paddle Brush to Singapore and Korea

By Elena Owyong


The Shilla Duty Free has brought the miniature version of the popular Aveda Paddle Brush to its counters at Singapore Changi Airport and Shilla stores in Korea


The mini Aveda Paddle Brush has extended bristles to help detangle hair. It also reduces the stress to hair and scalp during blow-drying and styling

The Shilla Duty Free has launched the miniature version of Aveda’s bestselling Paddle Brush to its counters exclusively in Singapore and Korea for the month of April.

The travel retailer shared this information through a press release today. The Aveda brush retails at S$31 (US$ 42) and it promises “smooth and manageable hair” with its special extended bristles for easy detangling.

Commenting on the launch, Karen Housman, Senior Vice President / General Manager, Travel Retail Worldwide, The Estée Lauder Companies said: “As frequent travellers ourselves, we understand the toll that travelling can take on your beauty regimen. We are delighted to launch a travel-friendly version of our bestselling Paddle Brush with our partner, The Shilla Duty Free. This ultra-portable mini is your trusty travel companion that will help you achieve effortless style no matter where you are.” Estée Lauder owns the Aveda brand.

“The Shilla Duty Free is proud to launch the new Aveda Mini Paddle Brush – a product we are confident will speak to our travel-savvy customers,” says Mr. Young Hoon Kim, Executive Vice President of The Shilla Duty Free.

“Strategic partnerships such as these are perfectly in-line with our mission to curate fresh offerings that elevate the travel retail experience. We believe this handy brush will have travellers looking their very best throughout their journeys.”

Brand News

June 18 2019

Lindt & Sprüngli Travel Retail…

Lindt & Sprüngli Travel Retail has partnered Gebr. Heinemann to launch an exclusive product range – the LINDT Dark Caramel…

By Elena Owyong

June 18 2019

FOREO brings new skincare range…

Swedish beauty tech giant FOREO has made its foray into skincare and wellness with the launch of its new skincare products…

By Elena Owyong

June 18 2019

Gucci Beauty debuts first lipstick…

Italian fashion house Gucci has kicked off its new beauty story with the launch of three lipstick collections, and a campaign…

By Hibah Noor

June 18 2019

The devil is in the detail for…

Leading winemaker Viña Concha y Toro S.A. is rolling out its first travel retail exclusive range from Casillero del Diablo…

By Mary Jane Pittilla

June 18 2019

Kreol Travel Retail named Hunter…

Independent Scotch whisky blender and distiller Hunter Laing has appointed UAE-based Kreol…

By Jas Ryat

June 11 2019

Foreo unveils limited-edition Candy…

Swedish beauty tech giant Foreo has launched a summer limited-edition range of LUNA mini 2 devices, entitled the Candy Collection

By Jas Ryat

June 11 2019

Coccinelle promotes Mazziotta to…

Emanuele Mazziotta, formerly Head of Travel Retail at Coccinelle, has been promoted to a new position as Commercial Director…

By Hibah Noor

June 10 2019

Furla and King Power (HK) open…

​Furla has partnered with King Power (HK) for the opening of a new store in Changi Airport Terminal 3, Singapore.

By Jas Ryat

May 29 2019

Kipling targets millennials with…

​Belgian bag and accessories brand, Kipling is launching new look travel retail stores following a brand overhaul.Vera Breuer,…

By Rebecca Byrne

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap