August 21 2018  |  Confectionery & Fine Foods

Ferrero lines up new exclusives for travel retail

By Mary Jane Pittilla

The new Kinder Surprise Maxi 100g comes in three colorful monster-shaped editions with surprises inside that glow in the dark

Nutella B-ready comes in a new and exclusive super-size pack of a dozen single portions

Developed to make a luxurious yet informal gift, the new Ferrero Rocher 100g pack offers eight pralines in a travel-exclusive gift box


The Tic Tac Travels Multi-flavor pack contains four flavors of the mints in a travel retail exclusive multi-pack


Ferrero Travel Market is set to introduce a new assortment of travel-exclusive products at the TFWA World Exhibition (Stand number: Bay Village Bay 8).

Among the highlights are hero products from each of the company’s brands: Kinder, Nutella, Tic Tac and Ferrero Rocher.

The new Kinder Surprise Maxi 100g comes in three colorful monster-shaped editions with surprises inside that glow in the dark, all designed exclusively for the travel market.

Sharing happiness is a strong purchase motivation for travelers, particularly among people who travel on business, the company noted. Kinder Surprise is the top-selling confectionery product for special occasions, enabling people to share a special moment with their children when they get home.

The Kinder gifting range continues to outperform the market, again delivering double-digit growth of 18% in the third quarter versus the previous year, Ferrero revealed.

Developed to make a luxurious yet informal gift, the new Ferrero Rocher 100g pack offers eight pralines in a travel-exclusive gift box adorned with a golden map of the world and inscribed with an inspiring‘Where do we go next’ message.

Ferrero Rocher’s design achieved the highest scores for being “distinctive & unique” in a study conducted by CiR in November 2017, and the high scores awarded by respondents on the “intention to buy” confirm that this offer has an accessible price point, the company said.

Set to celebrate its 50th anniversary next year, Nutella is set to launch an exclusive travelers’ version of Nutella B-ready, which is dubbed “the easy way to enjoy Nutella anywhere”.

The crunchy texture and slightly savory taste of the outer wafer shell of this Nutella bar was created to enhance the taste of Nutella, making it a perfect on-the-go, ready-to-eat snack.

Originally launched in 2013, Nutella B-ready will now be available to the traveling consumer in a new and exclusive super-size pack of a dozen single portions that is designed to address the need to share while traveling.

In the non-chocolate confectionery, the latest innovations from the Tic Tac mint brand are designed leverage new and exciting flavor combinations.

The Tic Tac Travels Multi-flavor pack contains four flavors of the mints, available together only in this special multi-pack, which was designed exclusively for travel retail.

Cute graphics of the flavor characters illustrate Buddy Lime, My Strawberry, Dr Red Apple and Mr Banana going on their travels.

The launch of this multi-pack reflects the fact that 90% of the sugar offer on-shelf today is multi-flavored, and flavor extensions are the key driver of innovation launches in this category, Ferrero Travel Market said.

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