Storck Travel Retail gets festive for Cannes
Storck Travel Retail will present the new face of its iconic merci Finest Selection and its seasonal collections for Christmas 2012 and Chinese New Year 2013 at the upcoming TFWA World Exhibition in Cannes (Mediterranean Village P9).
Three new exciting travel exclusive designs are set to be introduced under the merci Finest Selection range.
Since its launch in 1993, merci Finest Selection has been listed with more than 95% of Storck Travel Retail’s customers and has shown exceptionally good results worldwide.
To better communicate and emphasise the brand’s strong travel retail character, the merci Finest Selection packaging has been enhanced with worldwide famous landmarks, namely the Taj Mahal, Eiffel Tower and Big Ben. By using one of the latest printing technologies, merci’s characteristic golden color creates a more upscale and premium look, supporting its strong stand in the informal gifting segment.
To celebrate the upcoming Chinese Year of the Snake 2013, Storck Travel Retail is introducing for the first time in the brand’s history, a limited edition merci Finest Selection 400g gift pack. Embracing the bright red colour and classic Chinese lantern theme, the brand with its distinctive gold colouring has found the perfect balance between its European heritage and acknowledging the importance of Asian travelers.
Also on show will be Storck Travel Retail’s 2012 merci Finest Selection Christmas pack, which comprises of the brand’s best known eight flavours in a bright red and gold design featuring classic holiday ornaments. Reflecting the brand’s high-end informal gifting character, the pack is not only designed for the Christmas season, but can also be seen as a year-round festive gift.