Celebrities flock to Rodenstock eyewear show in arty Munich
German celebrities, editors and influencers feted a recent fashion show to showcase Rodenstock’s eyewear during the Opti international trade fair for optics and design, held in Munich in January.
Rodenstock organized the eyewear show at the historic exhibition building Haus der Kunst (House of Art). The choice of venue accurately reflected this cosmopolitan, art-loving Bavarian city, where Rodenstock is based.
The host, Oliver Kastalio, CEO of Rodenstock GmbH, welcomed the guests, explaining: “Glasses will be more and more a fashion accessory. Therefore, we arranged this eyewear show.”
The unisex catwalk show presented optical frames from Rodenstock’s Retro-Classic collection and the Masters Selection. The models also sported sunglasses from the Mix Your Style and Supersonic collections.
Eyewear trends in 2018 will include frameless sunglasses in diverse colors and retro models for optical frames, predicted Kastalio.
Rodenstock is Germany's leading manufacturer of lenses and frames. Founded in 1877 with headquarters in Munich, the company employs approximately 4,500 people and is represented in more than 85 countries with sales subsidiaries and distribution partners. Rodenstock maintains production sites at 15 locations in 13 countries.