October 22 2018  |  Fashion, Bags & Accessories

Desigual launches new cube store concept in Miami Airport

By Hibah Noor


Desigual’s 20 square meter cube design store at Miami International Airport allows a small brand universe to be created in reduced spaces, while also offering multiple ways to display the product

Spanish fashion brand Desigual has opened a new store concept inspired by cubes in Miami International Airport.

The strategic layout of the compact 20 square meter area allows a small brand universe to be created in reduced spaces, while also offering multiple ways to display the product.

The first opening of this store design took place in Miami Airport, where the versatility and myriad options can be seen.

A perfect cube is constructed using white square pipes that act as rails, along with lacquered white wood which alternates on each of the cube’s four sides.

The spotlights, shelves and hangers on the walls can all be adjusted, which allows the arrangement of women’s garments and accessories – the only categories that this new store concept will be carrying for the time being – to be modified as required.

Advantages that this space offers include the ease and speed of setting up, as well as speedy closure.

The strategic use of every square meter allows a significant amount of stock to be displayed and stored.

This store concept can be implemented in all types of spaces, such as walkways in airport terminals.

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