May 22 2019  |  Fashion, Bags & Accessories

Nespresso and Caran d’Ache write the story of recycling

By Jas Ryat


The eco-friendly packaging of the second limited-edition pen made by Nespresso and Caran d'Ache from recycled coffee capsules

Coffee specialist Nespresso and Caran d'Ache have launched the second limited edition of its award-winning pen made from recycled coffee capsules.

Following the success of the first edition, Nespresso and Swiss writing and drawing instruments company Caran d’Ache have produced a second limited-edition ballpoint pen made with recycled aluminum coffee capsules.

The classic Caran d’Ache ballpoint pen has been reimagined in aluminum, creating an accessory that is both elegant and trendy while maintaining environmental responsibility, the companies said.

The limited-edition Caran d’Ache Nespresso ballpoint pen is presented in the deep rich green of Nespresso’s Master Origins India capsules, celebrating one of the most popular coffees from Nespresso’s range.

The first Caran d’Ache Nespresso ballpoint pen, launched in 2018, was awarded a prestigious Stylographe Trophy in the L’Ecriture au Quotidien category, in recognition of its innovative design and use of recycled aluminum.

Jean-Marc Duvoisin, CEO, Nespresso, said: “We’re delighted to be partnering once again with Caran d’Ache and bringing consumers this unique object, a true celebration of the infinite recyclability of aluminum. When consumers recycle with Nespresso, their capsule continues its journey. We believe this special collaboration gives coffee lovers something to write home about.”

Carole Hubscher, President, Caran d’Ache, added: “We are pleased to write the second chapter of this collaboration with Nespresso after the unprecedented success of our first partnership. It is very encouraging to see our consumers positively responding to design innovations founded on sustainable development, a value that Caran d’Ache has held dear since 1915.”

The Caran d’Ache Nespresso ballpoint pen is a celebration of recycling, and designed to remind consumers of the infinite durability of aluminum which can be re-melted and reused time after time.

The pen demonstrates how upcycling can result in the creation of design objects, giving new value to what was once considered waste. The collaboration aims to encourage people to recycle their used Nespresso capsules by showing them the potential of recycled aluminum.

Nespresso founded its first recycling scheme in Switzerland in 1991, shortly after the launch of the brand. Today its global recycling scheme covers more than 53 countries.

Brand News

May 28 2020

SKROSS builds presence in the USA…

​The digital accessories retailer, InMotion, acquired by WHSmith in 2018, offers a specialized shopping experience for travelers…

By Jas Ryat

May 28 2020

A message of hope & testimony of…

​In addition to droughts and fires, Two World Wars, the Boer wars, the Great Depression, the Spanish Flu, the Bubonic Plague,…

By Jas Ryat

May 28 2020

DFD adds Anne Klein watches to…

​Duty Free Dynamics, major travel retail regional distributor, is pleased to announce the addition of Anne Klein watches

By Laura Shirk

May 27 2020

Kantar’s Tracy Yu joins Treasury…

​Treasury Wine Estates welcomes Tracy Yu as Regional Manager

By Jas Ryat

May 27 2020

Nestlé ITR announces its sustainability…

​With Nestlé announcing its ambition to make 100% of its packaging recyclable or reusable by…

By Laura Shirk

May 27 2020

DFD rolls out Osprey packs at 3Sixty…

​Duty Free Dynamics (DFD) is excited to announce the roll out of the innovative Osprey outdoor packs by opening a distribution…

By Jas Ryat

May 26 2020

Shiseido Travel Retail stirs emotions…

​Shiseido Travel Retail has strengthened its fragrance portfolio with the launch of three new product extensions from Dolce…

By Hibah Noor

May 26 2020

Burberry Beauty taps Isamaya Ffrench…

​Burberry Beauty has announced British makeup artist Isamaya Ffrench as its new Global Beauty Director

By Mary Jane Pittilla

May 18 2020

Ricola moves forward with new product…

​The expert in Swiss herb products is pressing on with its mission to release new products into travel retail markets, despite…

By Jas Ryat

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap