July 16 2019  |  Fashion, Bags & Accessories

Maui Jim on an Even Keel with new fashion frames

By Mary Jane Pittilla


Even Keel sunglasses are made from a process that integrates stainless steel and nylon for a unisex, fashionable look

State-of-the-art treatments feature in the frames unveiled this summer in travel retail by premium polarized sunglasses supplier Maui Jim.

Even Keel (model #534) is made from a process that integrates stainless steel and nylon for a unisex look targeted at fashion-conscious travelers.

Offered in four colors, the minimalist round frame is fitted with SuperThin Glass MauiGradient lenses in either Bi-Gradient HCL Bronze or Neutral Grey, or the trendy Maui Sunrise and Blue Hawaii mirror coatings. All come with Maui Jim’s PolarizedPlus2 protection.

Puka (#556) whose name is the Hawaiian word for hole, boasts an intricate titanium design featuring geometric perforations along the rims and temples. Offered in Matte Gold or Silver, this frame is fitted with MauiBrilliant Bi-Gradient Mirror lenses in HCL Bronze or Neutral Grey.

Named after a dramatic geological feature on the Big Island of Hawaii, Waipio Valley (#812) is a large rectangular acetate frame with spring hinges that comes in three unusual colors: Blue Grey Horn with Dove Interior, Chestnut or Black Grey Tan Horn. They come with co-ordinating SuperThin Glass Bi-Gradient of Blue Hawaii lenses.

Taking inspiration from the fine threads of volcanic glass formed by lava spray as it cools, Pele’s Hair (#814) is a thin titanium style.

The rounded MauiBrilliant lenses are available in a choice of Neutral Grey, HCL Bronze, Maui Sunrise or Blue Hawaii with PolarizedPlus2 technology.

Brand News

January 22 2020

PRGTR launches a cross-category…

​In celebration of Chinese New Year, Pernod Ricard Global Travel Retail is set to launch a cross-category activation

By Jas Ryat

January 22 2020

Oliva Cigars officially opens the…

​Following a three-year project, which began in November 2016, the opening of the new facility in Esteli is designed to increase…

By Hibah Noor

January 22 2020

Balmoral Dominican unveils its…

With the release of Year of the Rat limited editions of its Balmoral Collection 12’s and Balmoral Private Collection 25’s…

By Jas Ryat

January 22 2020

NITR presents disruptive KITKAT…

​In partnership with Lagardère Travel Retail, Nestlé International Travel Retail has unveiled an eye-catching Chinese New…

By Jas Ryat

January 21 2020

Mars Wrigley ITR plans disruptive…

​Mars Wrigley International Travel Retail (MITR) will create & execute a Chinese New Year celebration…

By Laura Shirk

January 21 2020

Molton Brown offers elevated gifting…

​Molton Brown, the iconic British fragrance house, has unveiled a series of luxury, traditional and exclusive gifting activations…

By Jas Ryat

January 17 2020

Tito’s Handmade Vodka is now available…

​Travelers on Air Astana, the national flag carrier of the Republic of Kazakhstan, can now bring a taste of Texas to their…

By Jas Ryat

January 15 2020

Nuwave Channel Partners secures…

​Nuwave Channel Partners, suppliers of stylish and innovative technology, gadgets and accessories to the travel retail market…

By Hibah Noor

January 15 2020

TOUS celebrates Valentine’s Day…

​TOUS, the Spanish jewelry & accessories brand and leader in the affordable luxury sector, has introduced new pieces to its…

By Jas Ryat

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap