October 22 2019  |  Fashion, Bags & Accessories

As a first time exhibitor, Rodenstock initiated global expansion at TFWA ‘19

By Laura Shirk

During the show in Cannes, the luxury sunglasses brand showed off its timeless style via its Readers line and Retro collection

First time exhibitor, Rodenstock, is celebrating a successful week at TFWA World Exhibition in Cannes earlier this month.

The sunglasses brand arrived at the show riding a wave of excellent domestic growth and double-digit growth in the travel retail market in the year to-date. Now a series of positive discussions have set the stage for Rodenstock’s global expansion within the travel retail market.

As Rodenstock builds on its existing successful partnerships with well-known and high-profile retailers such as Dufry and China Duty Free Group, deals have been reached for a double-digit number of new doors to open across the market. Additionally, the brand has reflected on its recent launch at Hudson US.

Petra Eckhardt-Koestler, Head of Travel Retail, explains: “We had an excellent time as a first-time exhibitor at the TFWA World Exhibition in Cannes. The show was the perfect showcase for our products, which provide a new vision of style, which the travel retail market was very excited to discover.

Our booth provided us with a fabulous location to build on our existing standing within the market, following our debut at the Singapore show earlier in the year.”

During the Cannes show, which was the first time exhibiting under the Rodenstock banner, the company showcased a selection of models from its latest collection and demonstrated how its products perfectly combine timeless style with state-of-the-art technology. Visitors to the booth were particularly excited by the Readers line and Retro collection.

As a global player in the luxury accessories world, Rodenstock offers a combination of in-store excellence with multi-brand POS and a variety of social media campaigns and staff training options to strengthen both the brand and its retail partners within the market.

Following meetings with new and existing industry partners in Cannes, Rodenstock is now planning for new marketing initiatives to come in 2020, including pop-up stores and high-level campaigns.

“Our discussions [at TFWA 2019] opened the door to a number of very exciting new opportunities and developments to come in the next year, which will help secure our growth within the travel retail sector and on the world stage,” Eckhardt-Koestler adds.

Brand News

October 26 2020

BLOOM Gin provides support to Women…

BLOOM Gin is giving budding female entrepreneurs the chance to win a share of £25,000, turning their passion projects into…

By Laura Shirk

October 21 2020

J. Cortès lights up cigar category…

​Cigar brand J. Cortès has introduced three new Corona terroir tubes

By Mary Jane Pittilla

October 20 2020

Jim Beam announces TR exclusive…

​Jim Beam Bourbon has announced the launch of Lineage – a batched premium expression exclusive to global travel retail

By Laura Shirk

October 19 2020

Beam Suntory launches first ever…

Beam Suntory has launched the first-ever world blended whisky, Suntory World Whisky ‘Ao’, exclusive to global travel retail

By Wendy Morley

October 19 2020

AHC to introduce new skincare products…

​Unilever-owned premium skincare brand AHC is to enhance its travel retail offerings with several…

By Mary Jane Pittilla

October 16 2020

DFD launches Writing & Arts category…

Duty Free Dynamics, major regional distributor within the Americas’ travel retail channel, is pleased to announce the debut…

By Laura Shirk

October 14 2020

MONARQ Group expands portfolio…

Signing Código 1530 Tequila and Villa Sandi and partnering with Fluère Drinks to introduce non-alcoholic spirits, the brand…

By Laura Shirk

October 13 2020

PanzerGlass taps Alan Brennan as…

​PanzerGlass, a Danish company specializing in mobile device screen protectors and other tech products, has appointed experienced…

By Mary Jane Pittilla

October 7 2020

CircleSquare introduces the revolutionary…

CircleSquare, the expert in retail marketing, brand experience and consumer engagement, has unveiled a new digital tool –…

By Laura Shirk

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap