Luxottica expands its sustainable eyewear range
Luxottica Group, a leader in premium, luxury and sports eyewear, has announced that it is expanding its offering of sustainable eyewear from brands including ARNETTE, Emporio Armani, Giorgio Armani and Burberry.
The new sunglasses will be available in duty free and travel retail and is another testament to Luxottica’s sustainability vision: “To see the beauty of life.” Sustainability in its widest meaning – environmental, social, economic – has deep roots in Luxottica’s history becoming part of the company culture over the years and permeating the entire value chain.
“To see the beauty of life” stems from a notion of universal beauty, one that is visible to everyone and assumes a tangible form in the search for balance between personal well-being, ethics, respect for the environment and the transparency of relations. It’s no surprise then that the Group’s attention to social and environmental issues encompasses new product launches involving the use of sustainable materials across both products and packaging.
“At Luxottica, sustainability and innovation go hand-in-hand; they form the cornerstone of our business strategy as an indelible part of our value-chain. Working closely with our travel retail partners to meet the growing demand from travelers for sustainable products and services in the channel, we are proud to breathe life into our sustainability vision through our evolving sunglasses range that upholds the style, form and functionality that Luxottica is known for.
We are thrilled to share the very same principles and values with our consumers and we will continue to innovate and improve our processes to ensure our business remains sustainable for generations to come” comments Enrico Destro, Global Travel Retail, Luxottica.
Luxottica’s new range of sustainable eyewear collections
In 2021, ARNETTE launched a communications platform, ARNETTE POSITIVE, which provides insight into how the brand is incorporating climate-friendly innovation into every aspect of its business. With all new products and packaging made from bio-based or recycled materials, the brand incorporates sustainable practices with optimism and style.
The Bio-Acetate Collection includes sun styles with bio lenses including Gojira, a rework of an old school style that features a trendy bold brow drop shape made of earth-friendly bio-acetate to give a futuristic look and light-tint bio-lenses.
From July 2019, the frames of all Arnette models have been made of bio-plastic. This includes the style Shyguy, a light, modern and easy-to-wear design with a sustainable bio-plastic frame.
Armani Group – Giorgio Armani and Emporio Armani
The Armani Group increasingly embodies its founder’s sensitivity and attention to social and environmental issues, extending its tangible commitment in this area to the Giorgio Armani, Emporio Armani and A|X Armani Exchange eyewear lines. Available throughout 2021, these eyewear models are made with eco-friendly and sustainable formulas: from 100% recycled materials stemming from industrial waste recovery and regranulation processes to highly-valued bio-acetate composed of cellulose and plasticizer, mainly deriving from renewable sources.
Giorgio Armani expresses its sustainability commitment by launching the first Bio Capsule collection with new styles made of bio-acetate, with premium crystal sun lenses and a wooden GA Logo to highlight the natural elegance of the brand. This collection consists of two new sun styles both for the Man and Woman segment.
Emporio Armani’s attention to the environment has to come life in 2020 with the RECYCLED story featuring a frame designed for men and obtained from re-generated plastic with lenses partially made up of bio-based material.
For Spring Summer 2021, Emporio Armani extends its effort towards sustainability with a bio-based, crossgender story at the core of this collection. The SS21 Bio Based story features frames for both men and women made from sustainable bio-acetate with partly bio-based sun lenses. Additionally, the frame packaging has been revised using materials like recycled polyester.
Burberry launched its sustainable eyewear collection at its SS20 runway, the first show to be certified as carbon-neutral. The collection featured a range of eyewear crafted from bio-based acetate, the Blake sunglasses and Clarence sunglasses.
For Spring Summer 2021, Burberry presents Poppy from its B.Spirit Collection, a new sustainable sun style. A contemporary silhouette made of bio-acetate with bio-lenses that are obtained from renewable sources such as cellulose and castor oil, the style is marked with the “TB WORLD” logo to characterize it as part of Burberry sustainabile collections.
The angular frame showcases the Burberry signature “B” motif in shiny metal, while selected SKUs feature a detachable TB chain inspired by Burberry jewelry. The style is combined with a sustainable card in the packaging, highlighting bio-materials’ specificities.