Porsche Hooks Series, Patrick Dempsey and Porsche Design, Porsche Design P‘8919 P`8920` &tpl=`og_tagLink` &outputDelim=`&tagKey=`articlestags` &target=`33

May 11 2021  |  Fashion, Bags & Accessories

Porsche new Hooks Series combines precision and perfection

By Wendy Morley

Patrick Dempsey and Porsche Design began collaborating in January, and they have now entered a new phase of their partnership. In the new campaign: "Ready to follow your vision," Patrick Dempsey presents the timeless eyewear model P`8920 D from the new Porsche Design Hooks Series.

The P`8920 Porsche Design reintroduces the iconic “Hooks” — “an unmistakable element ingrained in the brand’s history.” A small detail, but with tremendous trendsetting influence


The Hooks Series

The P`8920, which combines perfection and precision, was inspired by the design of the P`8478.

The P‘8919 offers a squared aviator shape. The interaction of various dimensions complements the overall concept of the frame and adds a futuristic element

The “precisely manufactured” stainless steel with temple tips made from high-performance plastic RXP® guarantee maximum wearing comfort, flexibility, and lightness.

"We're seeing very good sell through of the range in all outlets where they are listed; the great look of these sunglasses and the Patrick Dempsey endorsement are really appealing to consumers," says Rodenstock Sales Manager, Rebecca Rauner.

The Hooks Series sunglasses are listed with China Duty Free Group, PAC Duty Free Beirut and Bahrain Duty Free.

Brand News

October 19 2021

Dr.Ci:Labo shifts to science-based…

​Dr.Ci:Labo, the leading derma-cosmetics brand in Japan, has pivoted to a “science that sells” content-for-commerce strategy…

By Wendy Morley

October 18 2021

Brown-Forman reinforces commitment…

​US liquor group Brown-Forman Corporation is joining RE100, a global environmental initiative, and committing to 100% renewable…

By Wendy Morley

October 18 2021

Lagardere Travel Retail unveils…

​Lagardere Travel Retail Pacific and Nestlé have announced a new addition to their exclusive partnership as the KitKat Chocolatory…

By Wendy Morley

October 18 2021

J.Cortès and Oliva brands unite…

​In a move that consolidates and clarifies both its machine-made and handmade cigar divisions, J.Cortès and Oliva Cigars…

By Wendy Morley

October 18 2021

Nederburg wines win major accolades…

​Winemaker Nederburg has scooped multiple medals at the 2021 International Wine & Spirit competition…

By Wendy Morley

October 14 2021

Appleton Estate relaunches travel…

​Appleton Estate Jamaica Rum has relaunched in travel retail with newly designed packaging, a reimagined bottle and label,…

By Laura Shirk

October 14 2021

Luxottica debuts optical eyewear…

​Luxottica Group has teamed up with China Duty Free Group (CDFG) for the exclusive launch of the optical eyewear category…

By Laura Shirk

October 14 2021

Asahi and MONARQ expand distribution…

​Following two years of working together on the Asahi portfolio in the Caribbean and Latin America, Asahi Beer USA and MONARQ…

By Laura Shirk

October 14 2021

Henkell Freixenet to showcase sparkling…

Henkell Freixenet is returning to the TFWA World Exhibition to showcase its top performing sparkling wine, wine and spirits…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap