September 6 2017  |  Fashion, Bags & Accessories

All eyes on Travel Blue brand Z-zoom at Cannes

By Hibah Noor

Z-zoom glasses can be used for daily reading and can also transform into sunglasses with a touch of a magnet, enabling consumers to read outdoors

Following its successful launch at the TFWA Asia Pacific show, leading travel accessories supplier Travel Blue is set to bring its reading glasses brand Z-zoom to the TFWA World Exhibition (Stand: Red Village M24).

The range features high quality and stylish glasses for daily use, sun readers and screen users. All 12 styles will be displayed at the show.

Z-zoom will be presenting its first whole collection of reading glasses on its elegant POS displays to allow visitors to experience the products first-hand

Jonathan Smith, Z-zoom Director of Travel Retail, said: “We are very much looking forward to coming back to Cannes this year and even more thrilled to be bringing our new brand with us. Since the May launch, we are already listed with a major global retail operator plus a number of independent travel retailers. Z-zoom has been well accepted by the trade and we can’t wait to continue to spread the word.’’

Z-zoom will be presenting its first whole collection of reading glasses on its elegant POS displays to allow visitors to experience the products first-hand. Each pair of glasses is accompanied with a cleaning cloth and stored in a luxury branded acrylic case with magnetic closing. A variety of shapes, sizes and frame designs are available to suit individual preferences. 

The design-led range includes sun reading styles manufactured with a magnetic clip for multi-purpose use. Glasses can be used for daily reading and can also transform into sunglasses with a touch of a magnet, enabling consumers to read outdoors. Blue light filter glasses are designed for people who use a computer screen regularly.

Each style is available in varying lens strength from +1.0 - +3.0 in increments of .5.

The Z-zoom team will be on hand to share product knowledge and insight into the brand story and development.

Smith added: ‘’We look forward to seeing familiar faces and welcoming new visitors to our booth in Cannes. With it being the last exhibition of the year, it is always a fantastic event.’’ 

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