October 25 2016  |  Fashion, Bags & Accessories

Maui Jim introduces Kahi, Orchid, Summer Time And Tail Slide to travel retail portfolio

By Hibah Noor

Four stylish new frames will be in the Maui Jim collection shipped out to expectant retailers this autumn as the renowned polarised sunglass brand fills the orders inked during the TFWA World Exhibition.

Among the debutants are Kahi, Orchid, Summer Time and Tail Slide, high fashion lightweight frames which boast SuperThin (ST) Glass polarised lenses for crisp optics and lasting comfort. 

Giles Marks, Travel Retail Director, commented: “The Maui Jim team had a very busy week on our chic new stand in Cannes and we are now dispatching orders to our customers all over the world. The brand has long been known as the supplier of the best polarised lenses on the market and a wide selection of frames which are perfect for an active lifestyle. I am happy to say that there is no need to compromise between fashion and function today as these latest stylish additions to our collection amply illustrate.”

Designed with adventurers in mind, Kahi (#736) is built with a lightweight injected nylon frame and hidden spring hinges for a comfortable fit during any activity. Crafted for those with medium size faces, Kahi’s wrap frame styling coupled with Maui Jim’s unique polarised lenses deliver outstanding protection and comfort. 

Orchid (#735) is a stunning addition to Maui Jim’s growing collection of fashion forward styles. Designed with a feminine, oversized nylon frame, this sunglass radiates personality. Fitted with ST Glass lenses, Orchid is available in three vibrant color schemes including a dark tortoise and raspberry combination surrounding a Maui Rose lens.

Summer Time (#732) is a sophisticated addition to Maui Jim’s growing assortment of female focused frames. The chic cat eye silhouette is complemented by a variety of tortoise frame color schemes with solid temples, creating a unique look for those with small or medium size faces.

Crafted with a lightweight acetate material, Summer Time is made with long wear time, durability as well as fashion in mind.

A refined wayfarer, Tail Slide (#740) is designed to suit both men and women. Impeccably crafted with a lightweight injected nylon frame and adjustable wire tips, complemented with embedded rubber nose pads, this style gives wearers lasting comfort.

Offered in Matte Black, Grey, Tortoise and Green as well as the fashion-forward Frosted Crystal around Blue Hawaii lenses, there is a Tail Slide colour combination to suit everyone. 

All Maui Jim sunglasses feature PolarizedPlus2 lenses which wipe out 99.9% of glare, manage 95% of HEV (high-energy visible radiation) and block 100% of harmful UV (ultraviolet) while boosting colour to unmatched levels. 

Maui Jim’s optically correct, distortion-free lenses feature patented lens treatments or rare earth elements. Color and clarity are enhanced using natural light.

All Maui Jim sunglasses have been recommended by The Skin Cancer Foundation as an effective UV filter for the eyes and surrounding skin.

For more information about Maui Jim in travel retail, please contact gmarks@mauijim.com; visit MauiJim.com or follow on Facebook, Twitter or Instagram at @OfficialMauiJim.

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