March 25 2013  |  Fashion, Bags & Accessories

Worldclassbrands to exhibit Rotary products at IAADFS

By Hibah Noor

New from Rotary this year is its Free Standing Unit designed with travel retail in mind

After a successful TFWA World Exhibition last October, Rotary plans to be present at IAADFS (booth 732) through agent Worldclassbrands, which covers North, South and Latin America.

New from Rotary this year is its Free Standing Display Unit (FSDU). This display will be present at the show and has been specifically designed with travel retail in mind. Holding a maximum of 65 watches during peak season, this unit will also accommodate low season requirements, allowing clients to display a minimum of 40 watches while maintaining its luxury posture. Standing 1300mm in height, the unit’s compact size requires minimal floor space and provides maximum display impact within the retail space. Rotary says that so far where the unit has been placed in duty free outlets worldwide it has had a significant, positive impact on sales. “From our experience of selling in traditional domestic watch and jewelry specialists, the group has found that creating specially designed retail display units can quadruple sell-through,” stated the company in a press release

“If you haven’t considered us until now, think about what we can offer. Our affordable prices and Swiss heritage give us the edge in a recession. We have proved what we can do as a brand; we have the team in place, the know-how and experience. Potential partners can take confidence we’re geared up to work in partnership in pursuit of mutual growth,” said Victoria Campbell, Managing Director of The Dreyfuss Group.

 For more information contact Zoe Nicholls at tel:+44 0207 434 5508 or email zoen@rotarywatches.com.

 

 

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