Puig welcomes passengers aboard Gaultier Airlines
Beauty group Puig has launched two travel-exclusive limited-edition collector’s fragrances from Jean-Paul Gaultier: Gaultier Airlines.
The fragrances – Classique EauFraîche for women and Le Male EauFraîche for men – come in new bottles presented in distinctive gift boxes that put a twist on the glamor of vintage travel, the company said.
Available in travel retail worldwide from April 2018, they are being supported by their own activation platform launched first at Barcelona Airport, with a rollout to major airports worldwide planned over the summer.
Developed for female travelers, Classique EauFraîche has a gourmand effect: crystalline, reminiscent of a lemon sorbet, but softened with sugar cane juice and vanilla. Musk rounds out this feminine fragrance.
For men, Le Male EauFraîche is clean and fresh. Neroli flower and mint give depth to the base, while sage unites with tonka bean, sandalwood and vanilla.
Antoine Lafourcade, Vice President, Travel Retail, Puig, said: “Supporting our retailer partners by creating unique and exclusive products and experiences, beyond anything that can be found in domestic markets, is one of the key strategies for travel retail at Puig.
“The creative limited-edition Gaultier Airlines pair bring playful Jean-Paul Gaultier charm to the Classique and Le Male by invigorating the glamor of vintage travel. The collectors create real on-shelf impact and represent excellent travel-relevant gifts or personal mementos from an exciting journey.”
Gaultier Airlines Classique EauFraîche is available in 50ml and Le Male EauFraîche in 75ml.