Atelier Cologne celebrates first pop-up store in travel retail Americas
Natural fragrance brand Atelier Cologne has opened its first pop-up event in travel retail Americas.
The June 2018 event at Los Angeles International Airport is an opportunity for passengers to discover the brand’s Colognes Absolues, described as“fragrances of character, born out of nature”.
Tom Bradley International Terminal (TBIT) welcomed Atelier Cologne in a 10 square meter space at the DFS store.
Travelers could discover a brand that has revolutionized the world of fragrances, L’Oreal Travel Retail said.
In this high-impact pop-up, travelers can find two dedicated Perfume Artists, to help them find their own personal fragrance wardrobe from a wide range of 20 scents with ultra-refined trails.
They can discover LA’s star scent, Clementine California, part of a range of fragrances with strong personalities, seductive power and up to 93% natural-origin.
Customers can choose and engrave one of the eight different-colored leather cases for their 30ml travel sprays. This service is performed in front of each customer by the Perfume Artists.
The brand’s signature Venetian blue gift box can also be customized, adorned with a choice of leather tags and colored ribbons. Combinations are endless, L’Oreal said.
Established in 2009, Atelier Cologne is the first Maison de Parfum creating pure perfumes inspired by the legendary Eau de Cologne.
The founders, Sylvie Ganter and Christophe Cervasel, have developed a new olfactive family, Cologne Absolue.
For the first time, citruses are blended with precious natural raw materials for balanced creations andlasting power.