NYX Professional Makeup debuts first-ever airport store with innovative tech and 600 references
NYX Professional Makeup has just opened its first airport store worldwide at New York JFK Airport's Terminal 4.
Located near gate B23, the store carries the best of NYX Professional Makeup as well as the hottest launches. Almost 600 iconic references are available.
At the JFK store, travelers will find all the innovative technologies that make shopping at NYX Professional Makeup a different and exclusive experience, brand owner L'Oréal said.
At the Beauty Bar, an interactive makeup station, passengers will explore new makeup techniques while watching video tutorials. The Instagram Trending Wall will feature the latest looks for inspiration.
This store, like all other NYX Professional Makeup stores, serves as a playground for beauty junkies who love to have fun with makeup, according to the brand.
Yannick Raynaud, L'Oréal Travel Retail Americas General Manager, said: “We are very excited to bring to our passengers in the US a unique-of-its-kind experience in the airport with the first NYX Professional makeup store: an immersive “candy-shop” type experience for makeup fans, who can discover the latest trends, get inspired, be delighted and indulge guilt-free while traveling.
“This brand adds to L'Oréal Travel Retail’s strong and diversified portfolio of brands and enables us to recruit new customers.”
For the first time, the JFK store has introduced a Gift Bar, especially developed for travel retail. Palettes and sets will be easily displayed at this wall bar, making it a perfect choice for gifting.