January 4 2019  |  Fragrances, Cosmetics, Skincare & Haircare

Oscar de la Renta unveils pink floral Bella Rosa

By Mary Jane Pittilla


Oscar de la Renta’s Bella Rosa fragrance pays homage to the house's love of florals

Oscar de la Renta is launching Bella Rosa, a new feminine floral fragrance.

On counter beginning February 2019, the line is described as a captivating vision of a springtime dream.

With a nod to Bella Blanca, the new flanker reveals a playful facet, the company said.

The fragrance, supplied by Interparfums USA, pays homage to the house's love of florals and meticulous attention to detail, reinventing the classic bouquet in a burst of color.

The Bella Rosa bottle is covered in three-dimensional pale pink flowers. A rose gold plate glows in the center, etched with the name of the perfume, and a metallic cap adorns the top.

The outer packaging is a pale pink box covered in florals with a shining band wrapped around.

The juice is said to capture the addictive romance of a secret garden. Top notes of pink pepper, freesia, and mandarin combine with a heart of pink rose, jasmine, and orris, and sweet base notes of patchouli, sandalwood, and amber.

"Inspired by the beauty, charm, and grace of the Oscar Bella woman, I wanted to create a fragrance that was romantic, feminine and flirty with a playful, sensual tonality weaved through," said Firmenich Master Perfumer Harry Fremont. "The vision was captured through an elegant and sensual feminine fragrance that contrasts soft and luminous fruits and florals with sleek textured woods and an airy gourmand."

The campaign aims to exude the sophistication of the Oscar de la Renta woman, personified by model Zhanna Brass. Lush pink roses bloom against a springtime garden, surrounding the signature bottle with their petals.

Brand News

March 22 2019

B+D Eyewear posts solid growth…

Despite a mixed business environment in the Americas, B+D enjoyed another successful year in travel retail throughout the…

By Hibah Noor

March 22 2019

Campari’s travel retail team puts…

Campari Global Travel Retail has big ambitions for the Americas and is taking its own booth for the first time at the Summit…

By Mary Jane Pittilla

March 19 2019

Duty Free Dynamics boosts portfolio…

Duty Free Dynamics Corp, the distributor of lifestyle brands across the Americas travel retail channel, has extended its…

By Hibah Noor

March 19 2019

Pillitteri to produce Team Canada…

Pillitteri Estates Winery has been chosen as the official wine supplier and partner of the Canadian Olympic Team and the…

By Mary Jane Pittilla

March 19 2019

Elixir adds fresh glow to Shiseido…

Shiseido Travel Retail has expanded its travel retail portfolio with the introduction of skincare…

By Jas Ryat

March 19 2019

The Harmonist enters travel retail…

Jeffrey Ten, CEO of fragrance specialist The Harmonist, will be present at the Summit of the Americas show, as the brand…

By Hibah Noor

March 19 2019

Calvin Klein celebrates women’s…

Calvin Klein has unveiled a new fragrance, Calvin Klein Women, drawing inspiration from the multifaceted identity of femininity…

By Jas Ryat

March 19 2019

A new Twist on the Miu Miu girl

Miu Miu Twist is a new fragrance developed to express the joyful essence of Italian fashion house Miu Miu

By Mary Jane Pittilla

March 19 2019

Tiffany sparkles with third fragrance…

For spring 2019, Tiffany & Co has unveiled Sheer, the third addition to the US jewelry brand’s fragrance collection

By Hibah Noor

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap