Coty to unveil Miu Miu fragrance with a Twist
Coty is set to launch the second fragrance from Prada-owned fashion brand Miu Miu, called Twist, containing a blend of classic and unexpected ingredients that aims to simulate both enthusiasm and sophistication.
Designer Miuccia Prada and perfumer Daniela Andrier follow the spirit of the Miu Miu girl – unpretentiously intellectual – and inject it with a surprising new energy.
The fragrance starts with vert de bergamot and apple blossom that gives way to a deep, full base of cedar wood and an exclusive new accord: pink amber, an invention of Daniela Andrier, providing a hot woodiness.
The bottle is described as a twisted take on the brand’s signature matelassé material, rendered in high contrast. The design’s new take on a classic vintage perfume flacon combines camp hallmarks of modern art and the flamboyant elegance of boudoir accessories. There is a gold Miu Miu-branded collar under the cap.
An opulently studded glass base adds weight to sharpened edges and inflated proportions.
The Miu Miu Twist campaign stars Elle Fanning. A short film by the production house Canada follows a movie star’s hectic routine through multiple roles.
In portraits photographed by Mert & Marcus, Fanning stars in a series of outrageous vignettes. As she shuttles through various studios and characters, she amuses herself with wordplay, turning each prop, costume, and set into something miu: miusic, miutant, miustache.
The fragrance’s on-counter date in travel retail is February 1 for the US and January 18 for Asia Pacific. The European travel retail launch date is not yet available.