January 16 2019  |  Fragrances, Cosmetics, Skincare & Haircare

Coty to unveil Miu Miu fragrance with a Twist

By Mary Jane Pittilla


For Miu Miu Twist, designer Miuccia Prada and perfumer Daniela Andrier follow the spirit of the Miu Miu girl and inject it with a surprising new energy

Coty is set to launch the second fragrance from Prada-owned fashion brand Miu Miu, called Twist, containing a blend of classic and unexpected ingredients that aims to simulate both enthusiasm and sophistication.

Designer Miuccia Prada and perfumer Daniela Andrier follow the spirit of the Miu Miu girl – unpretentiously intellectual – and inject it with a surprising new energy.

The fragrance starts with vert de bergamot and apple blossom that gives way to a deep, full base of cedar wood and an exclusive new accord: pink amber, an invention of Daniela Andrier, providing a hot woodiness.

The bottle is described as a twisted take on the brand’s signature matelassé material, rendered in high contrast. The design’s new take on a classic vintage perfume flacon combines camp hallmarks of modern art and the flamboyant elegance of boudoir accessories. There is a gold Miu Miu-branded collar under the cap.

An opulently studded glass base adds weight to sharpened edges and inflated proportions.

The Miu Miu Twist campaign stars Elle Fanning. A short film by the production house Canada follows a movie star’s hectic routine through multiple roles.

In portraits photographed by Mert & Marcus, Fanning stars in a series of outrageous vignettes. As she shuttles through various studios and characters, she amuses herself with wordplay, turning each prop, costume, and set into something miu: miusic, miutant, miustache.

The fragrance’s on-counter date in travel retail is February 1 for the US and January 18 for Asia Pacific. The European travel retail launch date is not yet available.

Brand News

April 17 2019

Furla sails onto Carnival Cruise

Furla has opened a new cruise ship store on board the CCL Liberty in partnership with Carnival Cruises.

By Jas Ryat

April 17 2019

Buckley London celebrates 30 years…

Buckley London is to showcase its Autumn/Winter 2019 collections at the upcoming TFWA Asia Pacific exhibition for the first…

By Mary Jane Pittilla

April 17 2019

Mars seeks to create better moments…

At this year’s TFWA Asia Pacific show, Mars Wrigley Confectionery International Travel Retail will use its stand to demonstrate…

By Hibah Noor

April 17 2019

Asia set to account for half of…

Bottega will showcase its new products for the travel retail sector at the TFWA Asia Pacific exhibition (Stand number: M9)

By Jas Ryat

April 17 2019

New Porsche Design models set to…

Porsche Design, manufactured and distributed under license by Rodenstock, will be returning…

By Mary Jane Pittilla

April 16 2019

New Balblair age-statement travel…

​International Beverage Group unveiled a new travel collection of age-statement single malt Scotch whiskies from its multi-award-winning…

By Hibah Noor

April 15 2019

Beluga vodka rolls out Caviar Jar…

Beluga vodka has revealed details of the brand activations for its playful Caviar Jar concept at selected airports in the…

By Mary Jane Pittilla

April 15 2019

Illva Saronno strengthens travel…

Illva Saronno is returning to the TFWA Asia Pacific Exhibition with a strengthened travel retail team (Stand number: M10)

By Jas Ryat

April 15 2019

Kreol Retail teams up with Rhum…

Kreol Retail FZE has been appointed as a travel retail distributor of Rhum Clément for select Middle East countries

By Hibah Noor

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap