September 2 2020  |  Fragrances, Cosmetics, Skincare & Haircare

New campaign breaks for Calvin Klein Eternity

By Mary Jane Pittilla

The new Calvin Klein Eternity fragrance campaign airs globally from September

Coty has unveiled the latest fragrance campaign for Calvin Klein Eternity, which explores the concept of love and stars supermodel Christy Turlington alongside her husband, actor and producer Edward Burns.

Turlington appeared in the first Eternity advertising campaign when it debuted in 1988, with Burns later joining her as a face of the fragrance.

In 2020, their modern love story is celebrated in a new campaign that captures spontaneous moments of joy while playing together on a remote beach.

Captured by Matt Lambert, the television campaign combines traditional black and white and colour shots. The juxtaposition aims to convey their committed past with the strength of their present relationship, Coty said.

The campaign is set to a reimaged cover of the love song ‘Unchained Melody’ by Lykke Li.

For print, Lachlan Bailey photographed the couple in a classic black and white still campaign visual shot on the beach.

The new campaign airs globally on September 1, 2020. Watch the video below:

The spicy floral Eternity For Women edp has top notes of bergamot, mandarin and white lily, mid notes of white rose, carnation and violet, and a dry down of sandalwood, amber and musk. It was inspired by a diamond-studded wedding ring presented by the Duke of Windsor to the Duchess, which was inscribed with one word: eternity.

The aromatic fougere Eternity For Men edt has top notes of mandarin, sage and galbanum, middle notes of basil, geranium and lavender, and a dry down of moss, cedarwood and amber.

The scent is described as an expression of both a contemporary and classic masculine sensibility.

Brand News

September 28 2020

Premium confectionery brand set…

Created specifically for the travelling consumer and exclusive to duty free and travel retail, Joseph’s will be launched…

By Laura Shirk

September 24 2020

Nuwave Channel Partners releases…

Nuwave Channel Partners, the travel retail product specialist, has unveiled an exciting offering from its British lifestyle…

By Laura Shirk

September 23 2020

Amarula celebrates the birthplace…

Amarula, one of the world’s most popular cream liqueur brands, has unveiled a new addition to its range of adventurous flavors:…

By Hibah Noor

September 23 2020

Valentino introduces VOCE VIVA

Described as an ode to multi-faceted femininity with color, couture and cool notes, VOCE VIVA offers a strong and inimitable…

By Laura Shirk

September 23 2020

Treasury Wine Estates launches…

Treasury Wine Estates (TWE), in partnership with Lotte Duty Free, launched its innovative new…

By Hibah Noor

September 22 2020

Schäfer Airport Retail launches…

​Germany's Schäfer Airport Retail has launched a new range of hygiene and safety products into the airport retail market…

By Hibah Noor

September 22 2020

Revamped Dr.Ci:Labo brand names…

​Johnson & Johnson-owned Dr.Ci:Labo, the number one derma-cosmetics brand in Japan, has undergone a brand transformation…

By Mary Jane Pittilla

September 22 2020

Bottega employees ask to countertrend…

​Working at full speed in a company is an important value, it is a synonym of normality that many people miss – even in times…

By Laura Shirk

September 22 2020

Nuwave Channel Partners confirms…

Nuwave Channel Partners has signed an exclusive agreement with Ireland’s JS Design Concepts to manufacture and distribute…

By Laura Shirk

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap