September 2 2020  |  Fragrances, Cosmetics, Skincare & Haircare

New campaign breaks for Calvin Klein Eternity

By Mary Jane Pittilla

The new Calvin Klein Eternity fragrance campaign airs globally from September

Coty has unveiled the latest fragrance campaign for Calvin Klein Eternity, which explores the concept of love and stars supermodel Christy Turlington alongside her husband, actor and producer Edward Burns.

Turlington appeared in the first Eternity advertising campaign when it debuted in 1988, with Burns later joining her as a face of the fragrance.

In 2020, their modern love story is celebrated in a new campaign that captures spontaneous moments of joy while playing together on a remote beach.

Captured by Matt Lambert, the television campaign combines traditional black and white and colour shots. The juxtaposition aims to convey their committed past with the strength of their present relationship, Coty said.

The campaign is set to a reimaged cover of the love song ‘Unchained Melody’ by Lykke Li.

For print, Lachlan Bailey photographed the couple in a classic black and white still campaign visual shot on the beach.

The new campaign airs globally on September 1, 2020. Watch the video below:

The spicy floral Eternity For Women edp has top notes of bergamot, mandarin and white lily, mid notes of white rose, carnation and violet, and a dry down of sandalwood, amber and musk. It was inspired by a diamond-studded wedding ring presented by the Duke of Windsor to the Duchess, which was inscribed with one word: eternity.

The aromatic fougere Eternity For Men edt has top notes of mandarin, sage and galbanum, middle notes of basil, geranium and lavender, and a dry down of moss, cedarwood and amber.

The scent is described as an expression of both a contemporary and classic masculine sensibility.

Brand News

January 25 2021

Porsche Design presents new SS2021…

Creating new trends and expression personal desires: to optimize the function, reduce the shape and overcome the familiar…

By Laura Shirk

January 25 2021

Infinium Spirits signs exclusive…

Infinium Spirits announces an agreement with premium spirits distributor, WEBB Banks, that will see the exclusive distribution…

By Laura Shirk

January 25 2021

The Macallan releases the latest…

The Macallan has revealed the next instalment of its iconic series that celebrates the classic advertising campaigns of the…

By Laura Shirk

January 20 2021

Shiseido TR celebrates Lunar New…

Shiseido Travel Retail celebrates the Lunar New Year with bestsellers from its portfolio of beauty brands: SHISEIDO, Clé…

By Laura Shirk

January 19 2021

Distell International launches…

Distell International, wines & spirits producer, launched a new wellbeing campaign for its…

By Laura Shirk

January 18 2021

FRAAS & Friends concept debuts…

During times of crisis, it is necessary to think and act long-term. With this in mind, FRAAS – The Scarf Company and BERetail…

By Laura Shirk

January 11 2021

Jose Castellvi joins the team at…

​WEBB Banks, the leading premium wine and spirits distributor for travel retail, the Caribbean and Central America, has announced…

By Laura Shirk

January 11 2021

DFD partners with Oris to support…

​Duty Free Dynamics partnered with the prestigious watch brand, Oris, and Chef Andrés Morataya, in an effort to support local…

By Laura Shirk

January 7 2021

Rodenstock SS21 Collection: inspired…

With the tagline “inspired by the past, made for the future,” Rodenstock’s SS2021 Eyewear Collection shows that the brand…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap