October 29 2020  |  Fragrances, Cosmetics, Skincare & Haircare

L’Oréal produces first plastic bottle made from carbon emissions

By Mary Jane Pittilla

L’Oréal and its partners LanzaTech and Total are planning to work with other companies who want to use new sustainable plastics

French beauty group L’Oréal, together with its partners LanzaTech and Total, have premiered the world’s first sustainable packaging made from captured and recycled carbon emissions.

The successful conversion process takes place in three steps. First, carbon recycling company LanzaTech captures industrial carbon emissions and converts them into ethanol using a unique biological process.

Second, energy company Total, thanks to an innovative dehydration process jointly developed with IFP Axens, converts the ethanol into ethylene before polymerizing it into polyethylene that has the same technical characteristics as its fossil counterpart.

Third, L’Oréal uses this polyethylene to produce packaging with the same quality and properties as conventional polyethylene.

This technological and industrial success proves that industrial carbon emissions can be used to produce plastic packaging, the companies said.

A world-first innovation

“This world first demonstrates the commitment of the three partners to the development of a sustainable circular economy for plastics and paves the way for new opportunities for the capture and re-use of industrial carbon emissions,” they added.

The partners intend to continue working together on scaling up the production and are planning to work with other companies who want to use these new sustainable plastics.

LanzaTech CEO Jennifer Holmgren said: “This partnership is based on a shared goal of creating a cleaner planet for everyone. We are grateful to both L’Oréal and Total for their commitment to reducing the carbon intensity of their activities. Together, we can reduce the carbon footprint of packaging by converting carbon emissions into useful products, making single-use carbon a thing of the past.”

Senior Vice President Polymers at Total, Valérie Goff, added: "This partnership is an excellent example of collaboration between industrial firms in developing the plastics of the future produced from recycled carbon and meets a strong demand from our customers. The development of this new pathway of valuing industrial carbon emissions also contributes to the Group's commitment to get to net zero in Europe by 2050.”

Jacques Playe, L’Oréal Packaging & Development Director, said that “L’Oréal is constantly improving the environmental footprint of its packaging. With this innovation converting carbon emissions into polyethylene, we aim to develop a new sustainable packaging solution. We have the ambition to use this sustainable material in our bottle of shampoo and conditioner by 2024 and we hope other companies will join us in using this breakthrough innovation.”

Brand News

December 2 2020

SHISEIDO TR spreads joy & beauty…

SHISEIDO Travel Retail is ringing in this festive season with the launch of its annual holiday collection from its portfolio…

By Laura Shirk

December 1 2020

BACARDÍ challenges global fans…

BACARDÍ is challenging rum fans around the world to find their rhythm through song, dance and the power of Conga, as part…

By Laura Shirk

November 30 2020

Cartier “INTO LIGHT AND SHADOW”…

Cartier, in partnership with DFS Group, the world’s leading luxury travel retailer, has transformed its boutique at T Galleria…

By Laura Shirk

November 25 2020

Kavalan launches limited edition…

Kavalan, the pioneering force behind Taiwanese whisky, has launched its Kavalan Artist Series Collector Set, a new range…

By Laura Shirk

November 18 2020

Champagne Lanson’s Le Black Réserve…

With 96 points, Wine Enthusiast awards the best score in its non-vintage category and the mention…

By Laura Shirk

November 18 2020

YSL Beauty launches global program:…

In the lead-up to the UN’s International Day for the Elimination of Violence Against Women on Nov. 25, 2020, Yves Saint Laurent…

By Laura Shirk

November 17 2020

Rituals Cosmetics launches festive…

Rituals, Europe’s fastest growing beauty brand from the Netherlands, has unveiled several festive activities as part of its…

By Laura Shirk

November 17 2020

The Macallan opens its first retail…

The Macallan, renowned globally for its extraordinary single malt whiskies, announced the opening of a stunning new retail…

By Laura Shirk

November 16 2020

ESCADA presents limited-edition…

This year, ESCADA presses play on its first-ever winter fragrance, Candy Love. Created with fun-loving, flirtatious girls…

By Laura Shirk

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap