Marc Jacobs unveils latest seasonal collection of its Daisy portfolio
Inspired by the feeling of a care-free spring day, Daisy Marc Jacobs Spring features three sparkling scents in shades of green and pink. The brand uses three words to describe the seasonal limited-edition collection of its #MJDaisy fragrance portfolio: fresh, uplifting and vibrant.
Capturing the airy essence of nature and the innocence of spring, the Daisy Spring Limited Edition offers a seasonal twist on the Classic Daisy fragrances. Each fragrance highlights an unexpected green ingredient with a feminine burst of pink, creating a refreshing experience that transports the user to an idyllic world of blooming daisies and lush greenery.
The following is a list of fragrances from the offering:
Daisy Marc Jacobs Spring Limited Edition
Inviting bursts of pink rosebuds and rosewood blossom create a feeling of elegance, while green cardamom adds a spicy texture
Top: green cardamom
Mid: pink rose buds
Daisy Marc Jacobs Eau So Fresh Spring Limited Edition
Green tea blossom and matcha create a sense of comforting freshness, complemented by a bright burst of pink pepper
Top: pink pepper
Mid: green tea blossom
Base: matcha tea accord
Daisy Love Marc Jacobs Spring Limited Edition
Delicate pink peony is wrapped in the sweat and creamy smoothness of fig and fig milk
Mid: pink peony
Base: fig milk accord
Fragrance house: Firmenich
Perfumer: Alberto Morillas
An extension of the seasonal twist, the Daisy Spring Limited Edition bottles are re-imagined in fresh green tones and accented with a palette of delicate pink touches. The iconic daisy caps are adorned with the gold accents of the Classic Daisy bottles and a unique combination of translucent green and pink petals that bend to the touch.
Bottle design: Marc Jacobs in collaboration with COTY
Shot by photographer Zoë Ghertner, the Daisy Spring print advertising features the limited-edition collection laying on a crisp, white blanket. The sun is shining, bathing them in a warm light. The campaign highlights the happy and optimistic mood of a spring day by replicating a picnic in the middle of a daisy field.