May 4 2021  |  Fragrances, Cosmetics, Skincare & Haircare

Rituals Cosmetics expands Elixir Collection

By Laura Shirk

The leading bath and body brand introduces its extended Elixir Collection of luxurious and professional quality haircare products

Rituals Cosmetics has extended its Elixir Collection of haircare products to include new professional quality styling products that provide nourishment, volume, texture, body and fixation. The new products, which complement the collection's existing shampoos and conditioners, are suitable for all hair types and will be available in Rituals' standalone travel retail stores from May.

The new products, which complement the collection’s existing shampoos and conditioners, are suitable for all hair types and will be available in Rituals’ standalone travel retail stores from May


New Elixir Collection Purifying Scalp Scrub & Shampoo, which contains fine-grain Sugar Crystals and Argan Oil, gently removes dead skin, excess sebum and product residue for clean and healthy-looking hair. This product is recommended to be used once or twice a week.

The Elixir Collection Miracle Keratin Recovery Hair Mask is a deep and intensive conditioning treatment that repairs and restores the hair structure and moisture levels. Infused with Keratin, the mask helps to strengthen and protect the hair from future split ends and breakage and leaves hair looking visibly stronger, healthier and softer.

Suitable for short or curly tresses, the Elixir Collection Shaping Hair Paste is a non-greasy paste infused with Kaolin Clay and Organic Rice to help protect, strengthen, volumize and shape hair style. The product helps to maintain hair's natural shine and movement and provides a long-lasting, medium power hold that leaves hair luxuriously moisturized and silky soft with a matte finish.

The Elixir Collection Instant Volumising Hair Mousse has a lightweight, non-sticky and moisture-regulating formula, which helps create a natural look. Enriched with Argan Oil and Organic Rice to protect, strengthen and nourish hair, this mousse builds body and creates effortless lift for a long-lasting, stylish coupe.


Brand News

October 19 2021

Cigar report: Travel retail retains…

Exclusive innovation helps Davidoff attract gifting consumer

By Wendy Morley

October 19 2021

Shenzhen Duty Free hails Bacardi’s…

​Bacardi Global Travel Retail has opened The Whisky Emporium, its world-first permanent boutique, in the Shenzhen Duty Free…

By Laura Shirk

October 19 2021

shu uemura’s chic makeup box lands…

​shu uemura Travel Retail Asia Pacific has collaborated with Lagardère Travel Retail China to bring its makeup box pop-up…

By Wendy Morley

October 19 2021

Dr.Ci:Labo shifts to science-based…

​Dr.Ci:Labo, the leading derma-cosmetics brand in Japan, has pivoted to a “science that sells” content-for-commerce strategy…

By Wendy Morley

October 18 2021

Brown-Forman reinforces commitment…

​US liquor group Brown-Forman Corporation is joining RE100, a global environmental initiative,…

By Wendy Morley

October 18 2021

Lagardere Travel Retail unveils…

​Lagardere Travel Retail Pacific and Nestlé have announced a new addition to their exclusive partnership as the KitKat Chocolatory…

By Wendy Morley

October 18 2021

J.Cortès and Oliva brands unite…

​In a move that consolidates and clarifies both its machine-made and handmade cigar divisions, J.Cortès and Oliva Cigars…

By Wendy Morley

October 18 2021

Nederburg wines win major accolades…

​Winemaker Nederburg has scooped multiple medals at the 2021 International Wine & Spirit competition in London, winning three…

By Wendy Morley

October 14 2021

Appleton Estate relaunches travel…

​Appleton Estate Jamaica Rum has relaunched in travel retail with newly designed packaging, a reimagined bottle and label,…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap