May 4 2021  |  Fragrances, Cosmetics, Skincare & Haircare

Rituals Cosmetics expands Elixir Collection

By Laura Shirk

The leading bath and body brand introduces its extended Elixir Collection of luxurious and professional quality haircare products

Rituals Cosmetics has extended its Elixir Collection of haircare products to include new professional quality styling products that provide nourishment, volume, texture, body and fixation. The new products, which complement the collection's existing shampoos and conditioners, are suitable for all hair types and will be available in Rituals' standalone travel retail stores from May.

The new products, which complement the collection’s existing shampoos and conditioners, are suitable for all hair types and will be available in Rituals’ standalone travel retail stores from May


New Elixir Collection Purifying Scalp Scrub & Shampoo, which contains fine-grain Sugar Crystals and Argan Oil, gently removes dead skin, excess sebum and product residue for clean and healthy-looking hair. This product is recommended to be used once or twice a week.

The Elixir Collection Miracle Keratin Recovery Hair Mask is a deep and intensive conditioning treatment that repairs and restores the hair structure and moisture levels. Infused with Keratin, the mask helps to strengthen and protect the hair from future split ends and breakage and leaves hair looking visibly stronger, healthier and softer.

Suitable for short or curly tresses, the Elixir Collection Shaping Hair Paste is a non-greasy paste infused with Kaolin Clay and Organic Rice to help protect, strengthen, volumize and shape hair style. The product helps to maintain hair's natural shine and movement and provides a long-lasting, medium power hold that leaves hair luxuriously moisturized and silky soft with a matte finish.

The Elixir Collection Instant Volumising Hair Mousse has a lightweight, non-sticky and moisture-regulating formula, which helps create a natural look. Enriched with Argan Oil and Organic Rice to protect, strengthen and nourish hair, this mousse builds body and creates effortless lift for a long-lasting, stylish coupe.


Brand News

May 11 2021

Porsche new Hooks Series combines…

​Patrick Dempsey and Porsche Design began collaborating in January, and they have now entered a new phase of their partnership

By Wendy Morley

May 11 2021

Duty Free Global appoints Nathalie…

​Duty Free Global has announced the appointment of Nathalie Roelands as Chief Operations Officer

By Wendy Morley

May 11 2021

Penderyn's new £5 million distillery…

​On May 17, Penderyn will officially open a new distillery in North Wales

By Hibah Noor

May 5 2021

FOREO special edition LUNA™ series…

​Swedish company FOREO has announced that it has become the official Beauty Devices Provider for the first China International…

By Wendy Morley

May 5 2021

Habanos, S.A. reaches total revenues…

Corporación Habanos, S.A., which commercializes the 27 exclusive Habanos brands worldwide,…

By Laura Shirk

May 4 2021

Rituals Cosmetics expands Elixir…

Rituals Cosmetics has extended its Elixir Collection of haircare products to include new professional quality styling products…

By Laura Shirk

May 4 2021

FOREO named among top three skincare…

After closing 2020 with an almighty army of more than 20 million customers and steady growth of sales, skin-tech powerhouse…

By Laura Shirk

May 4 2021

LeVecke and MONARQ announce distribution…

LeVecke Corporation, leading beer, wine and spirits producer, and MONARQ Group, leading independent drinks distributor, have…

By Laura Shirk

May 3 2021

SK-II STUDIO unveils empowering…

Merging animation, live action and storytelling with a big purpose, global prestige skincare brand SK-II returns with its…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap