July 23 2021  |  Fragrances, Cosmetics, Skincare & Haircare

La Samaritaine opens in Paris

By Wendy Morley

La Samaritaine has opened in Paris, housing 17 L’Oréal brands across its 2,500 square meters.

Innovation is on display at Lancôme, Yves Saint Laurent, Armani and L’Oréal Paris offer virtual mirrors equipped with ModiFace technology (an augmented reality and artificial intelligence tool applied to beauty), allowing customers to discover and virtually try on products.

Some extraordinary experiences on offer:

Lancôme’s Parisian Apartment concept and Shade Finder technology will help consumers identify their perfect match of Teint Idôle Ultra Wear foundation.

Giorgio Armani’s oval boutique design holds the brand’s unique Crema Nera skincare expression. An exclusive engraving machine gives something extra to each customer.

YSL’s boutique is inspired by the brand’s runway heritage. Its “Make It Yours” station, personalized engraving and a “Rate & Review” section bring service to a new level

L’Oréal Paris allows travelers to discover TR exclusives made especially for La Samaritaine, along with engraving and wrapping services.

Helena Rubinstein, SkinCeuticals, Biotherm and Kiehl’s all offer a range of skincare diagnostics tools.: Helena Rubinstein with its first Biometric Skin Analysis mirror in Travel Retail Europe, SkinCeuticals with its Skinscope, Biotherm with its Miracle Key tool.

At Kiehl’s customers can transfer the “Kiehl’s Loves Paris” design onto their products thanks to a label customizing machine.

RFID technology allows customers to discover Mugler fragrances.

Vichy and La Roche-Posay, meanwhile, have a pharmacist on hand to advise customers.

“This new consumer-centric, beauty space provides Beauty for All Travelers through a diversified and strong portfolio of L’Oréal brands, unique retail expressions, and tailored, connected experiences enhanced by beauty tech. It is quite literally the best that L’Oréal has to offer in Travel Retail EMEAI,” said­ Gianguido Bianco, Managing Director L’Oréal Travel Retail EMEAI

“A space such as La Samaritaine demands a level of innovation and services that is second to none to deliver unique beauty experiences to both domestic and international customers. As an industry leader in beauty tech our brand spaces showcase the newest developments in virtual try-on technology, shade finding tools and skincare diagnostics all brought to life by the dedicated beauty consultants on counter,” said Antny Rankin, General Manager DFS at L’Oréal Travel Retail EMEAI.

Brand News

September 21 2021

Victorinox enters cruise market…

​Starboard Cruise Services’ new Crystal Endeavor is the ship to welcome Victorinox in its cruise industry debut

By Wendy Morley

September 20 2021

FOREO returns to the skies & completes…

​Due to their efficient size, power-packed charges and long list of benefits, FOREO products have long been cited as indispensable…

By Laura Shirk

September 15 2021

Rodenstock x CDFG present promo…

​Rodenstock has continued its long-standing partnership with China Duty Free Group (CDFG) with a high-profile promotion at…

By Laura Shirk

September 15 2021

L’Oréal TR AP teamed up to host…

​L’Oréal Travel Retail Asia Pacific collaborated with Lagardère Travel Retail China and Hainan Travel Duty Free (HTDF) to…

By Laura Shirk

September 14 2021

Rituals re-launches The Ritual…

Rituals Cosmetics has re-launched The Ritual of Ayurveda collection in line with its goal to…

By Laura Shirk

September 14 2021

Butlers to return to TFWA Cannes…

Butlers Chocolates is preparing to reveal a number of delicious informal chocolate gifts at TFWA Cannes 2021 this fall. The…

By Laura Shirk

September 13 2021

L’Oréal My Beauty Apps recognized…

The 2021 Brandon Hall Group HCM Excellence Awards are given for work in Learning and Development, Talent Management, Leadership…

By Laura Shirk

September 9 2021

Molton Brown announces new hair…

Inspired by the brand’s heritage of creating natural hair care products in its original 1970s Mayfair salon, Molton Brown’s…

By Laura Shirk

September 9 2021

FOREO x Shinsegae launch promo…

​FOREO, has partnered with Shinsegae to launch a promotional campaign via Shinsegae Group’s online shopping platform SSG.com.…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap