September 14 2021  |  Fragrances, Cosmetics, Skincare & Haircare

Rituals re-launches The Ritual of Ayurveda to improve sustainability

By Laura Shirk

The Ritual of Ayurveda is the first complete classic collection to include products that contain more than 90% ingredients of natural origin

Rituals Cosmetics has re-launched The Ritual of Ayurveda collection in line with its goal to become a more sustainable brand through the use of natural ingredients, recycled packaging and zero-waste production. The Ritual of Ayurveda is the first complete classic collection to include products that contain more than 90% ingredients of natural origin.

Balanced living is the principle behind Ayurveda, the 5,000-year-old “science of life”. This ancient wisdom from India helps consumers improve their overall health and wellbeing by cleansing and nourishing their unique patterns of energies.

The existing Ritual of Ayurveda products including Foaming Shower Gel, Bath Foam, Natural Dry Oil for Body & Hair, Body Cream, Body Scrub and Hair & Body Mist have all been improved as part of Rituals’ Clean, Conscious and Caring strategy.

The Ritual of Ayurveda packaging has also been enhanced as part of Rituals’ zero-waste by 2025. This means that all of the brand’s products are either refillable, recyclable and/or made from recycled materials.

A pair of new products, The Ritual of Ayurveda Rich Body Oil and The Ritual of Ayurveda Coconut Milk Bath, are available from September in Rituals standalone travel retail stores. Offering the ultimate remedy for consumers in need of a skin-nurturing treatment, the first contains three Ayurvedic oils, which are well known for their nourishing benefits: coconut oil, sweet almond oil and moringa oil. Inspired by the Ayurvedic practice of milk bathing to cleanse the body, pamper the skin and calm the senses, the second contains coconut milk extract, rose extract and a mixture of precious plant oils.

Brand News

September 21 2021

Victorinox enters cruise market…

​Starboard Cruise Services’ new Crystal Endeavor is the ship to welcome Victorinox in its cruise industry debut

By Wendy Morley

September 20 2021

FOREO returns to the skies & completes…

​Due to their efficient size, power-packed charges and long list of benefits, FOREO products have long been cited as indispensable…

By Laura Shirk

September 15 2021

Rodenstock x CDFG present promo…

​Rodenstock has continued its long-standing partnership with China Duty Free Group (CDFG) with a high-profile promotion at…

By Laura Shirk

September 15 2021

L’Oréal TR AP teamed up to host…

​L’Oréal Travel Retail Asia Pacific collaborated with Lagardère Travel Retail China and Hainan Travel Duty Free (HTDF) to…

By Laura Shirk

September 14 2021

Rituals re-launches The Ritual…

Rituals Cosmetics has re-launched The Ritual of Ayurveda collection in line with its goal to…

By Laura Shirk

September 14 2021

Butlers to return to TFWA Cannes…

Butlers Chocolates is preparing to reveal a number of delicious informal chocolate gifts at TFWA Cannes 2021 this fall. The…

By Laura Shirk

September 13 2021

L’Oréal My Beauty Apps recognized…

The 2021 Brandon Hall Group HCM Excellence Awards are given for work in Learning and Development, Talent Management, Leadership…

By Laura Shirk

September 9 2021

Molton Brown announces new hair…

Inspired by the brand’s heritage of creating natural hair care products in its original 1970s Mayfair salon, Molton Brown’s…

By Laura Shirk

September 9 2021

FOREO x Shinsegae launch promo…

​FOREO, has partnered with Shinsegae to launch a promotional campaign via Shinsegae Group’s online shopping platform SSG.com.…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap