April 29 2015  |  Fragrances, Cosmetics, Skincare & Haircare

New Kérastase store opens in Puerto Iguazu

By Wendy Morley

At 17 square meters and with a 360-degree counter, the Kératase shop is highly visible

In March of this year, L’Oréal opened a new shop within London Supply’s Puerto Iguazu store. At 17 square meters and with a 360-degree counter in a premium location, this luxury store is highly visible.

The shelf signage is instructional, helping the customer to understand the ritual

The Kérastase shop creates an elegant environment for the customer. A professional hairdresser is at the impactful styling station, offering a high-quality service supported by a Hair & Scalp profiler. This is the first devise for complete hair and scalp analysis, and allows for precise product recommendation.

A professional hairdresser offers hair and scalp analysis, allowing for precise product recommendation

The shelf signage is instructional, helping the customers identify the routines of the steps and highlighting the rituals. Additionally, all merchandising and visuals are translated into Spanish and Portuguese, making it easy for global shoppers to understand. 

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