New Kérastase store opens in Puerto Iguazu
In March of this year, L’Oréal opened a new shop within London Supply’s Puerto Iguazu store. At 17 square meters and with a 360-degree counter in a premium location, this luxury store is highly visible.
The Kérastase shop creates an elegant environment for the customer. A professional hairdresser is at the impactful styling station, offering a high-quality service supported by a Hair & Scalp profiler. This is the first devise for complete hair and scalp analysis, and allows for precise product recommendation.
The shelf signage is instructional, helping the customers identify the routines of the steps and highlighting the rituals. Additionally, all merchandising and visuals are translated into Spanish and Portuguese, making it easy for global shoppers to understand.