February 18 2015  |  Fragrances, Cosmetics, Skincare & Haircare

Rituals to showcase new fixtures at IAADFS

By Hibah Noor

Rituals Cosmetics is expanding its presence in the Americas

Rituals Home and Body Cosmetics, one of the fastest-growing beauty brands of its kind in Europe, will be exhibiting at the IAADFS exhibition in Orlando in March (stand 1923).

Rituals Cosmetics, which combines home and body cosmetics, offers luxury body and facial creams, mineral make-up, scented candles, pure tea and Soulwear.

“We exhibited at the IAADFS exhibition last year for the first time and we found it an extremely effective way to introduce ourselves to the travel retail industry in North America,” said Neil Ebbutt, Director Wholesale and Travel for Rituals Cosmetics.

“As we start to expand our presence and profile in North American travel retail, then events like IAADFS become even more important for us.”

Rituals will showcase its latest in-store merchandising furniture by building its exhibition stand from these units. “It’s a great opportunity not just to present our products but also the extremely high quality, bespoke display furniture that goes with them,” said Ebbutt.

Rituals has been working on expanding its presence in the Americas. In December 2013 it made its debut in the US domestic market, opening two stores in the Upper West Side and SoHo neighborhoods of New York City and achieving nationwide distribution in Barneys department store. And at the end of 2014 Rituals won the prestigious WWD Beauty Inc award for Best Specialty Retailer of the Year in the US.

2015 will see the firm open a further five stores in the US domestic market and listings with Americas-based global airlines and hotel operators. At least five stores are also scheduled to begin trading in the domestic market in Brazil.  

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