December 17 2018  |  Gifts & Children's Products

Lego aims for 100% sustainable packaging by 2025

By Jas Ryat

Lego Group is aiming for 100% sustainable packaging by 2025, the company has announced.

The firm, famous for its children’s building bricks, has brought forward its ambition by five years, following its 2015 announcement to use 100% sustainable materials in both its bricks and packaging by 2030.

Currently, the majority of Lego packaging, by weight, is cardboard or paper-based which is recyclable, sustainably sourced and certified by the Forest Stewardship Council.

Tim Brooks, Vice President Environmental Responsibility at the Lego Group, said: “To support our company mission, we have a Planet Promise and we have pledged to play our part in protecting the planet for future generations. Using sustainable packaging is an important part of fulfilling that promise. By bringing forward our ambition or sustainable packaging, we are also acknowledging the need to find better packaging solutions sooner. We’ve made good progress in the past three years, and there is still work to do.”

Lego bricks are designed to be reused and handed down through generations, but not everyone keeps the packaging. As some of the packaging contains single-use disposable plastics, the group is taking measures to improve its packaging sustainability.

Tim Brooks added: “By 2025, our aim is that no Lego packaging parts have to end up in a landfill. Packaging will be made from renewable or recycled materials and will be easy for consumers to recycle.”

Lego Group has taken several steps to improve the sustainability of its packaging.

In 2018, the company began using recycled plastic in packaging blisters. This year, boxes in the US and Canada started to feature the How2Recycle label promoting packaging recycling.

Approximately 75% of cardboard used to make Lego boxes comes from recycled material.

The average size of a Lego box has been reduced by 14% over the past four years, improving transport efficiency and saving 7,000 tonnes of cardboard.

In a further initiative, the Lego Group partners with the World Wildlife Fund for Nature (WWF), as part of efforts to reduce CO2 emissions in manufacturing and supply chain operations and promote global action on climate change.

Through investments in wind power, the energy used to make Lego bricks is balanced by the production of renewable energy.

Brand News

February 24 2021

Ethos Farm brings back shareable…

This week a new enterprise was launched with the potential to revolutionize the “new normal” customer experience. MyClearMask,…

By Laura Shirk

February 22 2021

Bowmore reframes legacy of time…

Bowmore Islay Single Malt Scotch Whisky is pleased to unveil a global travel retail exclusive. The new addition joins its…

By Laura Shirk

February 19 2021

Penfolds celebrates Year of the…

Penfolds, in partnership with Dubai Duty Free, has launched a series of brand activations to welcome the Lunar New Year at…

By Laura Shirk

February 18 2021

Art x Whisky blend: The Macallan…

This week, Duty Free & Travel Retailing Magazine was invited to take part in the release of The Macallan’s Anecdotes of Ages…

By Laura Shirk

February 17 2021

Penfolds releases scores for California…

Following its Penfolds California wine tasting held earlier this month, the company is proud…

By Laura Shirk

February 17 2021

Penfolds launches ground-breaking…

At an exclusive wine tasting event in Singapore, Penfolds unveiled its latest range of red wines. Via video link from Australia,…

By Rebecca Byrne in Singapore

February 17 2021

Victorinox unveils Forget Me Not…

Forget Me Not for women by Victorinox walks the olfactory fine line between delicate and bold with boundless confidence.…

By Laura Shirk

February 16 2021

Porsche Design holds exclusive…

Porsche Design announced the launch of its stylish collections at the Rouge Duty Free Port Store on the island of Grenada…

By Laura Shirk

February 10 2021

PR GTR partners with Alipay & CDFG…

Pernod Ricard Global Travel Retail (PR GTR) announces a first-ever three-way partnership between PR GTR, Alipay and China…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap