March 12 2020  |  Gifts & Children's Products

​Duty Free Dynamics expands portfolio with addition of L.O.L Surprise!

By Jas Ryat



Duty Free Dynamics (DFD) continues to expand its portfolio with the addition of L.O.L Surprise! brand from MGA Entertainment, Inc. (MGAE). L.O.L Surprise! will strengthen the Master Franchisor's toys category, which already includes LEGO. DFD’s will distribute the brand throughout the Americas Travel Retail Channel.

The success of the popular toy launched in 2017 can be attributed to the YouTube craze for unboxing. L.O.L Surprise's flagship product is a sphere that contains a three-inch tall figurine. To get the doll, the child has to unpack different levels of layers that contain stickers, secret messages or mix and match accessories.

More than 300 million balls have been sold all over the world over the last three years with the L.O.L. Suprise!'s global YouTube channel generating over 1.3 million subscribers and over 11 billion views.

MGAE, is one of the world’s leading privately held toy companies. L.O.L. Surprise! won 'Toy of the Year' for the third consecutive year at the Annual Toy Industry Awards held in February.

For more information Tatiana Pinto, Business Developer - Brand Manager :Tatiana.pinto@dutyfreedynamics.com

Brand News

April 20 2021

Rituals Cosmetics strengthens Sakura…

Rituals Cosmetics has boosted its Ritual of Sakura and Ritual of Karma product ranges with a series of new home, bath and…

By Laura Shirk

April 19 2021

Phil Restall at Beam Suntory GTR…

Following Beam Suntory Global Travel Retail’s recent appointment of Phil Restall as General Manager of Travel Retail, Duty…

By Laura Shirk

April 14 2021

Kavalan sweeps Icons of Whisky,…

Kavalan has beaten out the competition to claim two prestigious Icons of Whisky 2021 awards: “Visitor Attraction” for Kavalan…

By Laura Shirk

April 13 2021

Champagne Lanson & Enoteca Shanghai…

We are extremely pleased to announce a long-term sales and marketing agreement with Enoteca Shanghai starting on April 1,…

By Laura Shirk

April 13 2021

Luxottica expands its sustainable…

Luxottica Group, a leader in premium, luxury and sports eyewear, has announced that it is expanding…

By Laura Shirk

April 12 2021

Michael Pasternak joins Duty Free…

Well-known industry veteran Michael Pasternak will be working with Barry Geoghegan’s Duty Free Global as a consultant for…

By Laura Shirk

April 12 2021

Rituals Cosmetics teams up with…

During Earth Week this year, Rituals Cosmetics will be joining hands with EARTHDAY.ORG on its mission to restore the earth.…

By Laura Shirk

April 6 2021

MONARQ’s Social Club increases…

​Heading into Q2 of 2021, MONARQ Group is focusing on its social media presence. The company recently recruited a full-time…

By Laura Shirk

April 5 2021

CircleSquare outlines the future…

Founded in 2003, CircleSquare is a brand experience agency made up of a global network of creative people blending art &…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap