August 23 2012  |  Gifts & Children's Products

Cross takes a smooth approach with its new release

By Melissa Silva

Cross has introduced its Tech 3 Multi-function Pen and Stylus to travel retail.

Although available in five colors, black will be the brand’s main focus when the new product is released on September 1.

“I expect this Multi-function Pen and Stylus to be the number one writing instrument in travel retail very quickly,” says Cross’ Travel Retail Manager and National Accounts, David Ferreira.

“The feedback from several travel retail operators has been excellent. This pen has also been confirmed on several airlines for the fall/winter season: American Airlines, Delta, LAN Chile, Avianca, Taca, Tam Mercosur and many others.”

The Tech 3 is a clever multi-tasker.  With a simple, smooth twist users can switch from black ballpoint pen, to red ballpoint pen to a 0.5mm pencil.  With an attachable smart stylus, the user can navigate his or her Smartphone, tablet, or any other touch-screen device with ease. 

The main features and benefits of the Stylus Touch Screen accessory include: compatible with capacitive touch screen devices, glides smoothly across the screen, writes with precision, improves touch and typing accuracy and avoids grease and finger prints on the screen.

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