June 4 2013  |  Gifts & Children's Products

Lamy is named brand of the century

By Melissa Silva

Lamy,  the Heidelberg manufacturer of writing instruments, was honored with the German Standards Brand Award in the fountain pens category and added to the compendium “Brands of the Century – Lighthouses in the sea of brands'” by a high-ranking jury. This award makes Lamy a member of an exclusive circle of 250 brands, each of which represents their product category with a unique feature.

"We are delighted to receive this important award today,” says Beate Oblau, Head of Marketing. “The prize honors our brand and above all, the tradition and principles of our products and the entire company."

The elaborately-designed anniversary edition of “Brands of the Century – Lighthouses in the sea of brands” tells the story of all brands that have received the award in words and pictures. It is published both nationally and internationally by the Deutsche Standards EDITIONEN publishing house.

Since 2002, the Brands of the Century initiative has been accompanied by extensive promotional activity and media presence, for example the "Lange Nacht der Kulturmarken" [Night of Cultural Brands] in collaboration with the TV channel ZDF. This has allowed the initiative to become a significant institution in brand communications over the last 10 years.

Lamy writing instruments are represented in travel retail in Europe, the Middle East and Asia Pacific by Swiss distributor, Travel Retail Experts.The German Standards Brand Award makes Lamy a member of an exclusive circle of 250 brands, each of which represents their product category with a unique feature

Brand News

November 15 2019

Diageo shares a lesson in achieving…

​Looking back on a general year in review, Diageo highlighted the shining lights of its diverse brand portfolio, identified…

By Jas Ryat

November 14 2019

Beam Suntory's innovation game

Launching its latest phase at the TFWA World Exhibition 2019, Beam Suntory promotes phase by phase innovation and the best…

By Jas Ryat

November 14 2019

Distell celebrates CSR and elephant…

Money raised from the sale of Amarula is helping fund lawyers on the frontline battling to bring elephant poachers in Africa…

By Chris Madden

November 13 2019

Bottega Bar opens doors at DXB

​Bottega S.p.A. has announced the opening of Bottega Prosecco & Craft Beer Bar and Restaurant in Concourse A of Dubai International…

By Sabrina Pirillo

November 13 2019

Duty Free Dynamics shares success…

Featuring a divided showroom, in addition to its flagship category, Duty Free Dynamics exhibited…

By Jas Ryat

November 11 2019

Ricola confirms first direct order…

Ricola AG, the expert in Swiss herb confectionery, has reported a pleasing new piece of travel business arising from its…

By Laura Shirk

November 11 2019

Kavalan’s latest bottle features…

It’s an evolution of a company and an ambitious journey from household products, orchids and rural childhood education through…

By Hibah Noor

November 11 2019

Molton Brown to bring the Roaring…

Molton House will celebrate the festive spirit of the Bright Young Things this holiday season, as it celebrates the Roaring…

By Jas Ryat

November 7 2019

Zamora Company promotes new brand…

Aiming to achieve an international presence, Zamora Company’s travel retail strategy is geared toward sharing its brands’…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap