November 1 2012  |  Gifts & Children's Products

New Socatec line makes bar codes a design accent

By Hibah Noor

Each Bagtag Design product is branded with its respective airport code and name, geographical coordinates, airfield altitude, country code, time zone and flight number

Socatec has introduced the new “Bagtag Design” line, which takes its design cues from the bar-coded airport labels attached at check-in and used for routing passenger luggage. Each Bagtag Design product is branded with its respective airport code and name, geographical coordinates, airfield altitude, country code, time zone and flight number.

“Sleek and colorful in design, the Bagtag Design line offers a variety of trendy, high quality merchandise developed and crafted by a carefully selected group of renowned production partners, located predominantly in Europe,” says Socatec.

The introductory product offering consists of a porcelain mug and espresso cup, notebook, passport cover, iPhone case and beach towel. Each product is available in six signature destinations: CDG (Paris), JFK (New York), LAX (Los Angeles), GIG (Rio de Janeiro), DXB (Dubai) and NRT (Tokyo), in lime green and citrus orange, mimicking the tag colors issued in Europe and the US. Socatec says the range will be expanded regularly.

The products can be customized by airports and airlines who wish to implement their own logo and main corporate color, creating a singular Bagtag Design collectible. Bagtag Design has already been selected to bear the logo of major airlines, airports and duty free operators such as Air France, KLM, Thai Airways, Qatar Duty Free and Vinci Airports, to name a few. The Bagtag Design line is aimed at gifting or souvenir purchasers and can be found on board airlines, in airport duty free shops, in gift shops and in concept stores.

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