December 3 2019  |  People

Starboard Cruise Services appoints Lisa Kauffman as Senior Vice President, Chief Marketing Officer

By Laura Shirk


Lisa Kauffman brings two decades of innovative marketing experience to the premier retailer at sea

Starboard Cruise Services, the premier retailer at sea, has appointed Lisa Kauffman as Senior Vice President, Chief Marketing Officer. In this role, Ms. Kauffman will take on the planning, development and execution of strategic initiatives for Starboard, supporting the delivery of exceptional guest experiences and brand innovation tailored to each of its cruise line partners.

Ms. Kauffman joins Starboard’s Executive Team and Operating Committee and reports to Lisa Bauer, Starboard’s President and CEO. Ms. Bauer comments: “Lisa’s unique combination of extensive retail and cruise experience will be a tremendous asset to Starboard’s continued growth. She is a proven innovator who will leverage her expertise to create meaningful retail guest experiences for our cruise line and brand partners.”

Ms. Kauffman has over 20 years of experience driving sales and profits across a variety of products, experiences, channels and markets for global brands including Perry Ellis International, Celebrity Cruises, Macy’s Florida & The Walt Disney Company. Before joining the Starboard team, she acted as Executive Vice President, Chief Marketing Officer at Perry Ellis International, where she was responsible for a portfolio of 25+ brands. During her time at the apparel company, Ms. Kauffman successfully led its global brand strategy, consumer insights, digital marketing, advertising, public relations and loyalty programs.

Ms. Kauffman says: “We have an incredible opportunity to deliver compelling retail storytelling that delights our guests on their memorable vacation experiences. I look forward to working with this passionate and creative team who are true leaders in cruise retail.”

Brand News

October 29 2020

L’Oréal produces first plastic…

​French beauty group L’Oréal, together with its partners LanzaTech and Total, have premiered the world’s first sustainable…

By Mary Jane Pittilla

October 29 2020

Quintessential Brands scoops Gin…

​Quintessential Brands has been recognized by one of the top global drinks industry competitions, the International Spirits…

By Mary Jane Pittilla

October 29 2020

Dufry announces changes to executive…

Jose Antonio Gea, Deputy Group CEO of leading operator Dufry, will step down from his position of Deputy CEO and member of…

By Mary Jane Pittilla

October 26 2020

BLOOM Gin provides support to Women…

BLOOM Gin is giving budding female entrepreneurs the chance to win a share of £25,000, turning their passion projects into…

By Laura Shirk

October 21 2020

J. Cortès lights up cigar category…

​Cigar brand J. Cortès has introduced three new Corona terroir tubes

By Mary Jane Pittilla

October 20 2020

Jim Beam announces TR exclusive…

​Jim Beam Bourbon has announced the launch of Lineage – a batched premium expression exclusive to global travel retail

By Laura Shirk

October 19 2020

Beam Suntory launches first ever…

Beam Suntory has launched the first-ever world blended whisky, Suntory World Whisky ‘Ao’, exclusive to global travel retail

By Wendy Morley

October 19 2020

AHC to introduce new skincare products…

​Unilever-owned premium skincare brand AHC is to enhance its travel retail offerings with several new products that have…

By Mary Jane Pittilla

October 16 2020

DFD launches Writing & Arts category…

Duty Free Dynamics, major regional distributor within the Americas’ travel retail channel, is pleased to announce the debut…

By Laura Shirk

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap