November 19 2013  |  People

Anders Olsson resigns as Director Global Travel Retail at Absolut

By Ryan White

Anders Olsson has taken the Absolut brand to new heights in travel retail and Americas Duty Free wishes him all the best in future endeavors

After eight years’ leadership of the Global Travel Retail (GTR) division of The Absolut Company (TAC), Director Anders Olsson has decided to resign his position and move back from London to his home town Stockholm. The reasons for Olsson’s decision are personal.

Under Anders Olsson’s leadership, the TAC GTR division has undergone a dramatic and groundbreaking evolution, pushing the boundaries in branding and marketing, setting new standards for the GTR channel.

“Our mission since I embarked on this journey has been to become less of a trading operation, moving into branding and marketing, a process which I’m extremely happy and proud to have been a part of,” says Olsson. “Today, the GTR world is generally used as a test market and launch pad for our innovative new brand initiatives and marketing activations.”

Two years after his appointment as Director of the TAC GTR division, Anders Olsson was faced with the challenge of integrating his unit into the operations of Pernod Ricard following the company´s acquisition of V&S and The Absolut Company in 2008 from the Swedish State. The GTR organization was swiftly trimmed, updated and relocated from Stockholm to London, where Olsson himself has been based for the past three years.

As part of Pernod Ricard, the GTR division of TAC has executed an impressive string of unique, cutting edge Absolut innovations and activations. The record includes a number of Traveller’s Exclusive product launches, starting with Absolut Flavor of the Tropics in 2010.

“There have been so many great ventures, from building bars on board Korean Air´s Airbus 380, Absolut Crystal bottles and a number of great Limited Editions; it’s impossible to say which has been the most important and exciting,” says Anders Olsson. “However, the creation of an Absolut Brand Store, where we have the opportunity to tell the story about every dimension of our brand, has long been a dream. I was privileged to conclude my career at The Absolut Company with the opening of the world’s first Absolut Brand Store in Kuala Lumpur International Airport this summer in a truly rewarding collaboration between Eraman, Pernod Ricard Asia Travel Retail, TAC GTR and forefront creative agencies. The project was a result of fantastic teamwork which serves as an important milestone for the Absolut brand globally.

“I want to take the opportunity to thank my unique and excellent team for all their efforts and extraordinary dedication to our mission over the years,” Olsson adds. “I also want to express my gratitude to the Pernod Ricard Distribution teams, customers, agencies and collaborators for delivering on all our innovations. It’s amazing what we have achieved together and I will always be proud of these accomplishments and the journey to get there. I wish all my very best and loads of fun in the future!”

Anders Olsson’s successor will be announced in December 2013.

Brand News

November 19 2019

Absolut launches recycled limited…

​Longtime sustainability advocate Absolut is excited to announce the launch of its Absolut Recycled bottle: a limited-edition…

By Jas Ryat

November 18 2019

Imperial Brands to present its…

​Imperial Brands and its flagship brand Davidoff cigarettes will be proudly sponsoring this year’s MEADFA Conference in Muscat

By Jas Ryat

November 18 2019

Molton Brown wins praise for innovative…

London’s leading luxury fragrance expert, Molton Brown, demonstrated its strong commitment to the travel retail market with…

By Jas Ryat

November 18 2019

ABERFELDY drives category innovation…

Bacardi Global Travel Retail has partnered with Dubai Duty Free in the launch of ABERFELDY 19YO Exceptional Cask as the latest…

By Jas Ryat

November 18 2019

Lancôme and DFS mark a decade of…

Lancôme Travel Retail Asia Pacific has introduced its New Advanced Génifique serum at the Lancôme…

By Hibah Noor

November 18 2019

SEIKO commemorates “Day of the…

​On November 1, Duty Free Dynamics (DFD) re-activated its SEIKO pop-up shop at Dufry’s high-end, luxury brands store, Mexico…

By Jas Ryat

November 15 2019

Diageo shares a lesson in achieving…

​Looking back on a general year in review, Diageo highlighted the shining lights of its diverse brand portfolio, identified…

By Jas Ryat

November 14 2019

Beam Suntory's innovation game

Launching its latest phase at the TFWA World Exhibition 2019, Beam Suntory promotes phase by phase innovation and the best…

By Jas Ryat

November 14 2019

Distell celebrates CSR and elephant…

Money raised from the sale of Amarula is helping fund lawyers on the frontline battling to bring elephant poachers in Africa…

By Chris Madden

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap