December 8 2017  |  Spirits & Tobacco

Pernod Ricard Global Travel Retail shows travelers how great nights are waiting to be uncovered with Absolut Uncover

By Jas Ryat


Absolut Uncover lets travelers be inspired by how great nights are simply waiting to be uncovered

Pernod Ricard Global Travel Retail celebrates this holiday season by bringing travelers a the limited edition launch of Absolut Uncover Sleeve & Sequin with high profile activations in key airports.

Absolut Uncover is a collection of two custom designed bottles of Absolut Original Vodka inspired by the sparkle and glamour of the night. The two designs are meant to symbolize how great nights are simply waiting to be uncovered.

Absolut Uncover Sleeve includes a midnight blue removable sleeve that wraps the limited edition bottle featuring a printed design. Absolut Uncover Sequin is coated in shimmering blue sequins that can be hand-flipped to the color silver and create unique designs.

Pernod Ricard Global Travel Retail is unveiling high-impact displays including pillars and gondolas presenting striking blue and silver sequins in select airports across Asia Pacific and the Americas, embodying the allure of the night. Travelers through Singapore Changi Airport will also have the chance to taste Absolut Original Vodka and uncover the tactile bottle designs at a dedicated Absolut Uncover Tasting Bar.


Lisa McCann, Pernod Ricard Global Travel Retail Brand Director for Absolut, explains “Travelers are in for a treat with this year’s limited edition releases of Absolut Original Vodka. These inspiring collector’s items are sure to capture the eye of people who are traveling and impress all who get them as gifts this festive season.”

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