March 13 2018  |  Spirits & Tobacco

Wild Tiger Rum aims to expand in the Americas

By Jas Ryat

Indian rum brand Wild Tiger will be showcasing at the Summit of the Americas in partnership with Haleybrooke International in an effort in increase its footprint in the Americas.

The Rumtastic Rum Box offers 20 exotic rums from 20 great Rum producing countries across the world. A rum drinkers passport around the world

The brand will be showcasing the Rumtastic Rum Box at the show, which is an advent style calendar consisting of 20 rums in miniatures from 20 great rum producing countries around the world.

Wild Tiger Rum will also be unveiling its new one-litre variant of the Special Reserve Dark Rum and the Indian Spiced Rum. The new innovative Club Twin pack will also be available in the format of of 2 x 35cl bottles of each variant retailing at US$25".

Introduced to travel retail only two years ago, the brand has quickly acquired listings globally. Wild Tiger Rum is available in ARI operated shops in Barbados, Auckland, Muscat, and Lagardere in Paris as well as Viking Line, DFS Singapore and King Power Thailand in the pipeline.

"We are currently shipping orders to the Duty Free operators in Ontario, Canada after getting favorable responses from Canadian buyers at the FDFA show in Montreal,” explains Gautom Menon, Chief Brand Officer at Wild Tiger Rum. He continues, “We are also pleased with the performance of Wild Tiger at Neutral Duty Free in the Uruguay Brazil borders and JPT Chile where it was launched just before the Christmas period.”

Prakash Thadani CEO of JPT, Chile remarked, "Wild Tiger Rum has been an exciting addition to our liquor range at our Iquique store. We launched during festive period and the response has been promising. Store visitors particularly love the catchy tactile packaging and flavor of the rum.We are confident the brand will grow in Chile"

Wild Tiger Rum and the Rumtastic Rum Box will be showcased at booth 207 of Haleybrooke International.

As a part of its core CSR policy, the brand donates 10% profits towards Tiger Conservation in South India via their non-profit Wild Tiger Foundation (W.T.F).

Stay up-to-date on all regional industry news! Follow Duty Free Magazine on Instagram, Twitter, Facebook and LinkedIn.

Brand News

January 23 2019

Molton Brown unveils bespoke gift…

British luxury brand Molton Brown has unveiled a new packaging initiative aimed at attracting Chinese customers in the lead-up…

By Jas Ryat

January 23 2019

Leonidas celebrates the gift of…

Belgian brand Leonidas Maitre Chocolatier has created a collection of chocolate confectionery for Valentine’s Day, wrapped…

By Mary Jane Pittilla

January 22 2019

Pernod Ricard Global Travel Retail…

Pernod Ricard Global Travel Retail has appointed Craig Johnson as its new Vice President Marketing

By Jas Ryat

January 21 2019

Travel retail drives record growth…

Halewood Wines & Spirits saw operating profit grow by 319% to £13.4 million (US$17.1m) in the year ending June 30, 2018

By Mary Jane Pittilla

January 21 2019

Kiehl's illustrates Chinese New…

Kiehl’s Travel Retail Asia Pacific has announced its collaboration with world-renowned illustrator…

By Mary Jane Pittilla

January 17 2019

Armani cracks the Code Absolu with…

Armani Code has unveiled a new fragrance: Armani Code Absolu

By Mary Jane Pittilla

January 17 2019

Clinique customizes skincare with…

Clinique has introduced Clinique iD, the beauty brand’s first custom-blend hydration system made for both skin type and skin…

By Hibah Noor

January 16 2019

Coty to unveil Miu Miu fragrance…

Coty is set to launch the second fragrance from Prada-owned fashion brand Miu Miu, called Twist, containing a blend of classic…

By Mary Jane Pittilla

January 16 2019

Molton Brown to boost fragrance…

British luxury brand Molton Brown has unveiled plans to extend its prestige fragrance offer in 2019

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap