October 23 2018  |  Spirits & Tobacco

Beam Suntory unveils travel retail first with Maker’s Mark 101

By Mary Jane Pittilla


Maker’s Mark 101 represents Maker’s Mark’s signature bourbon bottled at a higher proof (50.5%abv) for a bolder taste

Beam Suntory has announced the launch of Maker’s Mark 101 – the brand’s first-ever global travel retail exclusive.

Building on the travel retail success of Maker’s Mark Original, the brand’s key expression, Maker’s Mark 101 is said to combine the smoothness of signature Maker’s Mark with the intense flavors of cask strength bourbon for a bolder taste. This limited edition is exclusively available in travel retail.

This new expression from the leading craft whiskey brand capitalizes on the popularity of American whiskey, allowing travelers across the world to experience the bolder side of Maker’s Mark’s refined wheated whiskey.

The founders have only ever shared this exclusive whiskey with special visitors at the distillery in Loretto, Kentucky, and now Maker’s Mark 101 will be available to global travelers.

Retailing at US$49.99 for a one-liter bottle, Maker’s Mark 101 represents Maker’s Mark’s signature bourbon bottled at a higher proof (50.5%abv) for a bolder taste.

Sweet on the nose with dark, bold spice, Maker’s Mark 101 is described as rich and creamy with spicy fruit and caramel to taste, with a mellow, creamy and lingering mid-palate finish.

This limited edition is available exclusively in travel retail and features luxurious gold bottle decoration alongside the Maker’s Mark hand-dipped red wax seal.

The bottle will be presented in a bespoke carton to honor the craftsmanship.

Ed Stening, Global Marketing Director of Beam Suntory Global Travel Retail, said: “Maker’s Mark 101 represents a world first for the brand – an expression exclusive to the travel retail channel. Historically, special guests at the distillery were welcomed with the opportunity to sample our signature bourbon at a higher proof. This release allows us to extend that special welcome to travelers around the world, and we are confident that it will be well received in the channel continuing to drive that category growth.”

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