November 14 2018  |  Spirits & Tobacco

Sazerac acquires 19 ‘iconic’ Diageo brands in major spirits deal

By Jas Ryat

The Sazerac Company, one of America’s oldest family owned, privately held distillers, is purchasing 19 liquor brands from Diageo.

The brands are Seagram’s VO, Seagram’s 83, Seagram’s Five Star, Myers’s, Romana Sambuca, Yukon Jack, Booth’s, Goldschlager, Popov, Relska, The Club, Black Haus, Peligroso, Grind, Piehole, Parrot Bay, Stirrings, Scoresby and John Begg brands.

“We are delighted to acquire these iconic brands from Diageo and are looking forward to working closely with our wholesalers and customers to provide the focus to maximize the full global potential of the brands,” said Jake Wenz, Sazerac’s Chief Operating Officer.

The sale of the brands is expected to be completed by early 2019.

Sazerac has operations in the US in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the UK, Ireland, France, India, Australia and Canada.

Brand News

April 17 2019

Furla sails onto Carnival Cruise

Furla has opened a new cruise ship store on board the CCL Liberty in partnership with Carnival Cruises.

By Jas Ryat

April 17 2019

Buckley London celebrates 30 years…

Buckley London is to showcase its Autumn/Winter 2019 collections at the upcoming TFWA Asia Pacific exhibition for the first…

By Mary Jane Pittilla

April 17 2019

Mars seeks to create better moments…

At this year’s TFWA Asia Pacific show, Mars Wrigley Confectionery International Travel Retail will use its stand to demonstrate…

By Hibah Noor

April 17 2019

Asia set to account for half of…

Bottega will showcase its new products for the travel retail sector at the TFWA Asia Pacific exhibition (Stand number: M9)

By Jas Ryat

April 17 2019

New Porsche Design models set to…

Porsche Design, manufactured and distributed under license by Rodenstock, will be returning…

By Mary Jane Pittilla

April 16 2019

New Balblair age-statement travel…

​International Beverage Group unveiled a new travel collection of age-statement single malt Scotch whiskies from its multi-award-winning…

By Hibah Noor

April 15 2019

Beluga vodka rolls out Caviar Jar…

Beluga vodka has revealed details of the brand activations for its playful Caviar Jar concept at selected airports in the…

By Mary Jane Pittilla

April 15 2019

Illva Saronno strengthens travel…

Illva Saronno is returning to the TFWA Asia Pacific Exhibition with a strengthened travel retail team (Stand number: M10)

By Jas Ryat

April 15 2019

Kreol Retail teams up with Rhum…

Kreol Retail FZE has been appointed as a travel retail distributor of Rhum Clément for select Middle East countries

By Hibah Noor

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap