March 11 2019  |  Spirits & Tobacco

Brown-Forman begins Woodford Reserve Baccarat Edition roll-out in Orlando

By Jas Ryat


Woodford Reserve Baccarat Edition (90.4 proof) comes in a Baccarat crystal decanter design that evokes the bourbon’s bottle silhouette

Brown-Forman’s Global Retail team is about to start the full roll-out of its most ambitious travel retail offering – Woodford Reserve Baccarat Edition.

This first-of-its-kind travel retail exclusive offering is expected to reach duty free store shelves in early May, retailing at US$1,500.

This Woodford Reserve bourbon is aged in hand-selected XO Cognac casks at the brand’s historic distillery in Versailles, Kentucky.

Marshall Farrer, Senior Vice President and Managing Director of Brown-Forman Travel Retail believes that the Woodford Reserve Baccarat Edition will be in high demand among today’s international travelers and praised the product for combining the renowned tradition of classic French elegance and American spirit.

“We are launching this luxury product in travel retail because sophisticated consumers are seeking premium brands – and Woodford Reserve leads the super-premium category globally,” Farrer said.

Plans call for the Woodford Reserve Baccarat Edition to appear in the most prestigious duty free retail stores, with additional promotional activities taking place in various travel retail locations worldwide over the coming months.

Woodford Reserve Baccarat Edition (90.4 proof) comes in a Baccarat crystal decanter design that evokes the bourbon’s iconic bottle silhouette and is engraved with both the Woodford Reserve and Baccarat logos.

It is presented in a signature Baccarat red box with sleek multi-dimensional doors that rotate upon opening, and includes a Baccarat stopper adorned with Woodford Reserve’s initials.

“We are extremely proud of this partnership between the world’s finest bourbon and the world’s finest crystal because both represent craftsmanship at the highest level and serves to elevate the category of American whiskey in the global market,” said Mark Bacon, Global Brand Director for Woodford Reserve.

Brand News

March 18 2019

L’Oréal Group travel retail sales…

L’Oréal Group exceeded €2 billion (US$2.3 billion) in sales in the travel retail market last year, with its brands continuing…

By Hibah Noor

March 18 2019

William Grant brings an air of…

William Grant & Sons returns to the Summit of the Americas having recorded healthy growth in the region in 2018 (Booth number:…

By Mary Jane Pittilla

March 18 2019

Bottega to showcase best-sellers…

Italian winery and distillery Bottega will showcase its products for the travel retail sector at WTCE, the event dedicated…

By Mary Jane Pittilla

March 18 2019

Imperial promotes new vaping brand…

Imperial Brands Global Duty Free & Export is introducing its next-generation vaping brand myblu at the upcoming Summit of…

By Mary Jane Pittilla

March 18 2019

Godiva gets a taste for growth…

Belgian chocolatier Godiva will focus on the key pillars of its growth plan during the Summit…

By Jas Ryat

March 18 2019

Furla nets $585m annual sales as…

Italian leather goods company Furla Group increased its turnover by 5% to €513 million (US$585 million) in 2018

By Hibah Noor

March 18 2019

Desigual introduces new travel…

Spanish fashion brand Desigual has developed a new type of furniture for travel retail

By Hibah Noor

March 15 2019

Moroccanoil launches first travel…

Moroccanoil, the leader in oil-infused beauty products, has debuted its first travel retail pop-up shop at Amsterdam Schiphol…

By Hibah Noor

March 15 2019

Concha y Toro unveils first travel…

Viña Concha y Toro S.A., Latin America’s leading wine producer and one of the world’s top five wine companies, has unveiled…

By Jas Ryat

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap