March 19 2019  |  Spirits & Tobacco

Pillitteri to produce Team Canada wine for Olympics

By Mary Jane Pittilla

Pillitteri Estates Winery has been chosen as the official wine supplier and partner of the Canadian Olympic Team and the Canadian Olympic Committee.

This partnership includes a branded Pillitteri wine for Team Canada. It also makes Pillitteri the exclusive wine partner of the Canadian Olympic Team, as well as the exclusive wine supplier to Canada Olympic House for the next three Olympic Games: Tokyo 2020, Beijing 2022 and Paris 2024. Pillitteri wine will be the exclusive wine poured at all Canadian Olympic events.

Pillitteri and the Canadian Olympic Committee are developing a brand label for the Team Canada red and white wines that are ready soon, with an icewine to follow.

Team Canada wines are slated for release in June 2019 at the Pillitteri winery retail store, provincial liquor boards across Canada, private wine retailers, grocery stores, Canadian duty free stores, and in restaurants and bars across Canada.

To support the Canadian Olympic athletes, C$1.00 (US$0.75) from the sale of each bottle of Team Canada wine will go directly to the Canadian Olympic Foundation.

A public celebration to mark the release of the Team Canada wine will take place at the Pillitteri winery on June 14.

Family owned and operated, Pillitteri Estates Winery is located in the Niagara-on-the-Lake region of Ontario, Canada.

It is the world’s largest estate producer of icewine, exporting to 35 countries, and has won over 1,000 international and domestic awards.

Brand News

February 24 2021

Ethos Farm brings back shareable…

This week a new enterprise was launched with the potential to revolutionize the “new normal” customer experience. MyClearMask,…

By Laura Shirk

February 22 2021

Bowmore reframes legacy of time…

Bowmore Islay Single Malt Scotch Whisky is pleased to unveil a global travel retail exclusive. The new addition joins its…

By Laura Shirk

February 19 2021

Penfolds celebrates Year of the…

Penfolds, in partnership with Dubai Duty Free, has launched a series of brand activations to welcome the Lunar New Year at…

By Laura Shirk

February 18 2021

Art x Whisky blend: The Macallan…

This week, Duty Free & Travel Retailing Magazine was invited to take part in the release of The Macallan’s Anecdotes of Ages…

By Laura Shirk

February 17 2021

Penfolds releases scores for California…

Following its Penfolds California wine tasting held earlier this month, the company is proud…

By Laura Shirk

February 17 2021

Penfolds launches ground-breaking…

At an exclusive wine tasting event in Singapore, Penfolds unveiled its latest range of red wines. Via video link from Australia,…

By Rebecca Byrne in Singapore

February 17 2021

Victorinox unveils Forget Me Not…

Forget Me Not for women by Victorinox walks the olfactory fine line between delicate and bold with boundless confidence.…

By Laura Shirk

February 16 2021

Porsche Design holds exclusive…

Porsche Design announced the launch of its stylish collections at the Rouge Duty Free Port Store on the island of Grenada…

By Laura Shirk

February 10 2021

PR GTR partners with Alipay & CDFG…

Pernod Ricard Global Travel Retail (PR GTR) announces a first-ever three-way partnership between PR GTR, Alipay and China…

By Laura Shirk

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap