July 9 2019  |  Spirits & Tobacco

Habanos unveils world premiere Montecristo cigar

By Mary Jane Pittilla


Montecristo Supremos Limited Edition (55 ring gauge x 130mm in length) is presented in a special case

Habanos, through its exclusive distributor for Italy Diadema S.p.A, has launched the world premiere of the Montecristo Supremos Limited Edition in Italy.

This release (55 ring gauge x 130mm in length) is presented in a special case designed with the brand's characteristic colors.

It includes 25 Habanos made "Totalmente a Mano con Tripa Larga" - Totally Handmande with Long Filler, following a careful selection of the wrapper, filler and binder leaves from the Vuelta Abajo region.

The Montecristo Supremos presentation took place on July 6 at the Lanciano Forum, in the Italian region of Matélica. Around 450 guests experienced this new Montecristo Habano Limited Edition.

This will be the second world premiere Habanos launch has hosted in Italy; in 2016, Romeo and Julieta Capuletos were first released in this country.

Montecristo Supremos is the heaviest ring gauge ever launched by the famous cigar brand.

The Montecristo brand owes its name to the novel “The Count of Montecristo” by Alexandre Dumas.

This Habanos flavor was introduced in the Cuban magazine "Habano” in 1935. It is prized for its aroma and Long Filler vitolas made totally by hand with leaves from the Vuelta Abajo region.

Today, the brand has vitolas ranging from the Montecristo A – described by Habanos as “majestic” – to smaller formats such as the Montecristo Joyitas.

Diadema S.p.A., the Italian leader in premium cigar marketing, has a distribution network in Italy with over 2,000 tobacconist shops, including three La Casa del Habano and 100 Habanos specialist stores.

Brand News

September 20 2019

In celebration of Manchester United,…

Premium sunglasses supplier, Maui Jim, is excited to announce the launch of Treble, a limited edition frame that commemorates…

By Laura Shirk

September 20 2019

Tiffany & Co. announces Tiffany…

Tiffany & Co. recently announced the launch of its latest fragrances, Tiffany & Love for Him and Tiffany & Love for Her,…

By Laura Shirk

September 20 2019

Imperial Brands to showcase drivers…

Imperial Brands Global Duty Free & Export is heading to TFWA World Exhibition in Cannes this year to show its unique and…

By Jas Ryat

September 20 2019

Set to dazzle, FOREO will head…

This September, FOREO will be taking over Cannes circus style. Following its debut at the TFWA World Exhibition and Conference…

By Hibah Noor

September 19 2019

Godiva teams up with DFS to achieve…

In partnership with DFS, premium Belgian chocolatier, Godiva, opened a beautifully refurbished…

By Laura Shirk

September 19 2019

Nestlé International Travel Retail…

Leading the way in the confectionery category, with a high-profile showcase of its latest products at the TFWA World Exhibition…

By Jas Ryat

September 18 2019

Top five reasons Diverse Flavours…

For many, TFWA, Cannes can be a whirlwind of activity. Diverse Flavours Managing Director, Anthony Budd, wants to share the…

By Jas Ryat

September 18 2019

Viña Concha y Toro will launch…

Viña Concha y Toro S.A. (Concha y Toro) is targeting the millennial travelers segment with fresh product innovation from…

By Jas Ryat

September 18 2019

Maison Christian Dior boutique…

The house of Dior officially opened its first Maison Christian Dior boutique at Dubai Duty Free in Dubai International Airport…

By Hibah Noor

Copyright 2019 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap