February 27 2020  |  Spirits & Tobacco

Illva Saronno capitalizes on Disaronno in Orlando

By Jas Ryat



Whether served neat, on the rocks or in an easy-to-make cocktail, the versatility of Disaronno offers a successful sampling experience and something for everyone to try

This year’s Summit of the Americas exhibition in Orlando will see Illva Saronno continue to promote its iconic brand Disaronno.

The brand, which has made a name for itself as the world’s favorite Italian liqueur, is the perfect blend of a centuries-old tradition and a future-oriented approach. Due to its original taste and appeal for “giftability” or self-consumption, the brand presents well in airport shops, cruise ships and ferries all over the world.

The versatility of Disaronno makes it a strong contender for travel retail sampling and activations. Whether served neat, on the rocks or in an easy-to-make cocktail, there is something for everyone to try. For travelers who know Disaronno – and those who do not – sampling enables them to enjoy the different nuances that contribute to the uniqueness of the liqueur.

With a wide portfolio including the Tia Maria coffee liqueur and the Rabarbaro Zucca aramo liqueur, Disaronno will not be the only product on display in Orlando.

Nikos Tsagarakis, Global Travel Retail Director, Illva Saronno, comments: “We are delighted to be returning to Orlando this year, for the first time under the umbrella of our distributor WEBB Banks, who now additionally represents us in the Americas travel-retail/duty free as well as for the domestic market in Central America and the Caribbean.

We are confident that WEBB Banks will enable Illva Saronno to continue building its footprint within the Americas market; they have done an excellent job for us on the Central America and Caribbean domestic markets and our relationship is now stronger than ever.”

WEBB Banks can be found in Suites 2, Peacock Spring, Rock Spring I at the show.

Brand News

November 18 2020

Champagne Lanson’s Le Black Réserve…

With 96 points, Wine Enthusiast awards the best score in its non-vintage category and the mention Editor’s Choice to Champagne…

By Laura Shirk

November 18 2020

YSL Beauty launches global program:…

In the lead-up to the UN’s International Day for the Elimination of Violence Against Women on Nov. 25, 2020, Yves Saint Laurent…

By Laura Shirk

November 17 2020

Rituals Cosmetics launches festive…

Rituals, Europe’s fastest growing beauty brand from the Netherlands, has unveiled several festive activities as part of its…

By Laura Shirk

November 17 2020

The Macallan opens its first retail…

The Macallan, renowned globally for its extraordinary single malt whiskies, announced the opening of a stunning new retail…

By Laura Shirk

November 16 2020

ESCADA presents limited-edition…

This year, ESCADA presses play on its first-ever winter fragrance, Candy Love. Created with…

By Laura Shirk

November 9 2020

Rodenstock applauds Virtual Travel…

Global eyewear specialist, Rodenstock, says it is absolutely delighted with the results of this year’s first Virtual Travel…

By Laura Shirk

November 9 2020

Long Haul Spa appoints TR Partners…

Led by its founder Vincent McDermott, Long Haul Spa has appointed TR Partners to manage business development opportunities…

By Laura Shirk

November 5 2020

DFD introduces Champion to its…

Duty Free Dynamics, major distributor of world-renowned premium brands within the travel retail channel, is pleased to announce…

By Laura Shirk

November 3 2020

Rituals Cosmetics names Wang Feifei…

Rituals Cosmetics, Europe’s fastest growing beauty brand from the Netherlands, has officially unveiled Wang Feifei, singer…

By Laura Shirk

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap