February 27 2020  |  Spirits & Tobacco

Russian Standard Vodka launches Malachite Limited Edition in GTR

By Laura Shirk


With an exclusive new pack, the world’s number one Russian premium vodka boasts GTR presence

Available in 1,200 airports around the world, Russian Standard Vodka is pleased to announce the exclusive launch of its 7th Global Travel Retail limited edition bottle: Malachite.

Developed by the company’s Design Studio in London, this limited edition bottle is inspired by one of the most mesmerizing and memorable gemstones and reflects Russian Standard Vodka’s smooth, superior taste.

Glorified in Russian folklore, as pieces of desire and the material of artists, malachite became synonymous with the luxury of the Russian Romanov dynasty.

Embracing the gemstone’s vibrant green hues and flowing lines, a dynamic and visually expressive articulation of Russian Standard Vodka has been created for this special edition; appealing to a contemporary generation looking for authentic brands with a powerful impact.

With over 600 million millennial travelers globally, representing more than 50% of total travellers, it’s important to tell a story and engage with consumers. The brand offers the perfect combination of heritage, authenticity and craftsmanship.

The new Malachite edition showcases a vibrant new expression of modern Russia and showcases the complex and ever-evolving spirit of the company. This exclusive edition is available in international airports located in Moscow, Frankfurt, Istanbul, Amsterdam, Hamburg, Oslo, Copenhagen and other key global airports.

According to the International Wine and Spirit research in 2019, Russian Standard Vodka is ranked the fifth largest vodka brand in the travel retail channel.

Brand News

April 3 2020

Illva Saronno Donates 100,000 hand…

Illva Saronno Holding has joined the army of alcohol companies to support COVID-19 relief. The company has decided to convert…

By Jas Ryat

April 2 2020

​L’ORÉAL USA supports America's…

L’Oréal USA today announced a multi-faceted initiative to support Americans during the COVID-19 outbreak and recovery. This…

By Jas Ryat

April 1 2020

​Nuwave Channel Partners introduces…

Nuwave Channel Partners has unveiled a new product from its Armor London brand which aids in the defence of protecting travelers…

By Jas Ryat

March 31 2020

Lotte Duty Free unveils first ‘Smart…

South Korea’s largest travel retailer, Lotte Duty Free, has announced the “Smart Store”, the first store in the industry…

By Jas Ryat

March 31 2020

Brown-Forman announces US$1 million…

US based Brown Forman Corporation recently announced a donation of US$1 million to COVID-19…

By Jas Ryat

March 31 2020

Puig partners with Spanish government…

Puig joins forces with Spanish government to offer its production capacity to manufacture hydro-alcoholic solutions and sanitizers…

By Jas Ryat

March 31 2020

Diego dalla Palma raises funds…

Italian make-up and cosmetics c​ompany Diego dalla Palma Milano has chosen to support the project Più Forti Insieme (Stronger…

By Jas Ryat

March 27 2020

Coty to produce Hydro-alcoholic…

Coty Inc. has started production of hydro-alcoholic gel, which is used as hand sanitizer, to help combat the COVID-19 virus.…

By Jas Ryat

March 26 2020

Distell to produce sanitzer in…

Africa's spirit, wine and cider giant, Distell, has come forward to produce hand sanitizers and other hygienic products at…

By Jas Ryat

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap