July 15 2020  |  Spirits & Tobacco

Diageo creates the first-ever plastic-free paper-based spirits bottle

By Jas Ryat


Made entirely from sustainably sourced wood, the bottle will debut with Johnnie Walker, the world’s number one Scotch Whisky, in early 2021


Pulpex Limited has developed a “first-of-its-kind” scalable paper-based bottle designed and developed to be 100% plastic-free and expected to be fully recyclable. Made from sustainably sourced pulp to meet food-safe standards, the bottle will be fully recyclable in standard waste streams. This technology will allow brands to rethink their packaging design(s) or move existing design(s) into paper, without compromising the current quality of the product.

Pulpex Limited’s technology encourages the team to produce a variety of plastic-free, single-moulded bottles that can be used across a range of consumer goods. The packaging has been designed to contain a variety of liquid products and will form part of Diageo’s commitment towards accomplishing Goal 12 of the United Nations Sustainable Development Goals: Responsible Consumption & Production.

“We are proud to have created this world first. We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly ground-breaking. It feels fitting that we should launch it with Johnnie Walker, a brand that has often led the way in innovation throughout its 200 years existence,” comments Ewan Andrew, Chief Sustainability Officer, Diageo PLC.

Brand News

November 25 2020

Kavalan launches limited edition…

Kavalan, the pioneering force behind Taiwanese whisky, has launched its Kavalan Artist Series Collector Set, a new range…

By Laura Shirk

November 18 2020

Champagne Lanson’s Le Black Réserve…

With 96 points, Wine Enthusiast awards the best score in its non-vintage category and the mention Editor’s Choice to Champagne…

By Laura Shirk

November 18 2020

YSL Beauty launches global program:…

In the lead-up to the UN’s International Day for the Elimination of Violence Against Women on Nov. 25, 2020, Yves Saint Laurent…

By Laura Shirk

November 17 2020

Rituals Cosmetics launches festive…

Rituals, Europe’s fastest growing beauty brand from the Netherlands, has unveiled several festive activities as part of its…

By Laura Shirk

November 17 2020

The Macallan opens its first retail…

The Macallan, renowned globally for its extraordinary single malt whiskies, announced the opening…

By Laura Shirk

November 16 2020

ESCADA presents limited-edition…

This year, ESCADA presses play on its first-ever winter fragrance, Candy Love. Created with fun-loving, flirtatious girls…

By Laura Shirk

November 9 2020

Rodenstock applauds Virtual Travel…

Global eyewear specialist, Rodenstock, says it is absolutely delighted with the results of this year’s first Virtual Travel…

By Laura Shirk

November 9 2020

Long Haul Spa appoints TR Partners…

Led by its founder Vincent McDermott, Long Haul Spa has appointed TR Partners to manage business development opportunities…

By Laura Shirk

November 5 2020

DFD introduces Champion to its…

Duty Free Dynamics, major distributor of world-renowned premium brands within the travel retail channel, is pleased to announce…

By Laura Shirk

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap