Bacardi GTR launches TWISTAILS cocktail pods in travel retail channel
Powered by TWISTAILS, Bacardi Global Travel Retail has announced the launch of BACARDÍ cocktail pods, an innovative solution to make bar-perfect cocktails.
The process is simple, add water and ice to the TWISTAILS shaker, attach the strainer, add the cocktail pod of choice and twist. Shake well and a bar-perfect cocktail is ready in seconds.
The line of pods is now launching in travel retail with three delicious classic BACARDÍ rum cocktails featuring the signature rum Carta Blanca: BACARDÍ Mojito, BACARDÍ Strawberry Daiquiri and BACARDÍ Rum Punch – perfect for any season. Filled with BACARDÍ rum and natural flavors, the pods use an innovative dual chamber to deliver a fresh cocktail experience.
"With the launch of TWISTAILS, we are creating a new incremental category in travel retail, combining iconic spirits brands, innovation and convenience as a perfect solution for travelers. We want to show consumers that you don't need an elaborate set-up or countless ingredients to produce bar-quality cocktail at home or on vacation – it can be as easy as a twist and a shake," says Ignacio Vázquez, Global Head of Marketing, Bacardi Global Travel Retail.
The starter pack includes the stainless steel TWISTAILS shaker, strainer and six pods (two of each cocktail), at a recommended retail price of US$35 – a replenishment pack of six single cocktail pods is also available to purchase.