August 1 2017  |  Spirits & Tobacco

Bacardí classic rum activation at San Juan Luis Munoz Marin International Airport

By Wendy Morley

In San Juan, travelers are treated to rum cocktails

Bacardí is holding a four-month activation at Dufry in San Juan Luis Munoz Marin International Airport, in Puerto Rico. This activation, called “Discover Classic Rum Cocktails With BACARDÍ“ runs from 1 June until 30 September 2017. It features the full range of Bacardí quality aged rums, all made and aged using lightly charred American white oak barrels in Puerto Rico.

Travelers are encouraged to get involved by mixing their very own classic rum cocktails in a fun bar, accompanied by an upbeat music playlist to add to the mood as retail brand ambassadors advise and guide them, showing how easy it is create the taste of their vacation once they are back home. 

Travelers take images with Bacardi branding to share on social media and use as a memento of their trip

This activation will roll out to other locations globally this summer as part of a category-driving initiative to engage and excite shoppers with rum, grow understanding of its versatility in cocktail making and also to create easy learning about its heritage and craft. 

With its credentials as the world’s most awarded rum brand, Bacardí is keen to drive a significant commercial opportunity for the rum category in Travel Retail, as Geoff Biggs, Regional Director Americas, Bacardi Global Travel Retail, explains. “Rum has all the age and craft credentials of whisky plus the massive driver of its appeal as a social, fun spirit at the heart of many of the world’s most popular cocktails.”

Bacardi's vacation cocktails are easy to make at home

Gustavo Barba, Commercial Director, Dufry adds: “Shoppers are loving the chance to enjoy one last classic rum cocktail before they leave the island, the obvious local link with Bacardí and its role as a key ingredient in classic holiday drinks.  The new bottle tags are also helping people choose the right rum for their kind of cocktail, as we’re seeing with the quantity of bottle being sold.”

 

Brand News

May 5 2021

FOREO special edition LUNA™ series…

​Swedish company FOREO has announced that it has become the official Beauty Devices Provider for the first China International…

By Wendy Morley

May 5 2021

Habanos, S.A. reaches total revenues…

Corporación Habanos, S.A., which commercializes the 27 exclusive Habanos brands worldwide, announced during the inauguration…

By Laura Shirk

May 4 2021

Rituals Cosmetics expands Elixir…

Rituals Cosmetics has extended its Elixir Collection of haircare products to include new professional quality styling products…

By Laura Shirk

May 4 2021

FOREO named among top three skincare…

After closing 2020 with an almighty army of more than 20 million customers and steady growth of sales, skin-tech powerhouse…

By Laura Shirk

May 4 2021

LeVecke and MONARQ announce distribution…

LeVecke Corporation, leading beer, wine and spirits producer, and MONARQ Group, leading independent…

By Laura Shirk

May 3 2021

SK-II STUDIO unveils empowering…

Merging animation, live action and storytelling with a big purpose, global prestige skincare brand SK-II returns with its…

By Laura Shirk

May 3 2021

Bath & Body Works appoints Essence…

​Self-described Master Distributor of fine fragrances and cosmetics, Essence Corp. is proud to announce that Bath & Body…

By Laura Shirk

April 27 2021

Anna Sui launches new fragrance…

​Inter Parfums has announced the launch of SKY, the newest fragrance from Anna Sui, which launched in March

By Hibah Noor

April 27 2021

Craig Pring appointed as Lagardère…

​Lagardère Travel Retail has announced the appointment of Craig Pring as Chief Development & Strategy Officer. In this role,…

By Hibah Noor

Copyright 2021 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap