November 7 2016  |  Spirits & Tobacco

Champagne Lanson makes gifting a more beautiful experience

By Jas Ryat

Champagne Lanson’s Rosé label is being highlighted during the holiday season, making it perfect for gift giving

Champagne Lanson is highlighting its Black and Rosé labels during the holiday season by launching two new distinctive gift packs into travel retail.

The Lanson Twistpack is a metallic cylindrical pack, lined with gold and four rotational rings that allow the gift pack to be repositioned, giving it a customized look every time it moves.

Each ring of the gift pack represents one of the House of Lanson’s codes – the stamp, the claim, the cross and the logo. The decorated pack is eye-catching and represents the festive nature of the Lanson brand.

The Lanson Twistpack gift pack allows the empty bottle to be reused as a candle holder or as a base for another bottle

Available at Zurich Airport from November 29 until January 26, the gift pack allows the empty bottle to be reused as a candle holder or as a base for another bottle.

The second release by Champagne Lanson is the Ruban gift box. Available in Paris Charles de Gaulle and Orly stores from November 22 until January, the pack offers a refreshing take on the original bottle. The Lanson claim is featured on the back with key words highlighted in bold gold and a bright bow on the front. Both are available in Lanson Black and Rosé labels. 

Champagne Lanson Travel Retail Director Olivier de La Giraudiere explained: “The festive period is one of our busiest in terms of sales, so we always want to ensure that we launch something that is ideal for this vital gifting time. Both of these new gift packs bring something fun and unique to the travel retail channel; we are certain that they will attract our current fan base and also draw in some new customers.”

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