July 10 2015  |  Spirits & Tobacco

Champagne Lanson offers eye-catching Wimbledon promotion

By Wendy Morley

Champagne Lanson's Wimbledon promotion makes their Black Label easily recognizable through the summer months

A long-term sponsor of tennis’ most famous tournament, Champagne Lanson is offering an on-pack neoprene pouch promotion that features the official Wimbledon championship logo and a design that is instantly recognizable as a tennis ball. This seasonal campaign promotes Lanson’s Black Label through the important summer months.  

The promotion, Available with Aelia (London City and Luton) throughout July and August, is supported with Wimbledon-inspired merchandising and eye-catching point of sales.

Champagne Lanson Export Director Olivier de La Giraudiere comments, “Our partnership with Wimbledon stretches back for over 25 years, it is something we are extremely proud of and we of course want to use it as much as possible to boost our profile. Last year saw us use a similar on-pack neoprene pouch promotion for travel retail, and we saw positive results so we thought that running it again this year made strategic sense.”

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