June 3 2014  |  Spirits & Tobacco

Champagne Lanson’s innovative program reconfirms its commitment to travel retail

By Wendy Morley

The Pink Label Lanson Rosé Champagne comes in Lanson’s famous pink bottle decorated with sparkling hearts

With a new strategy to further develop its travel retail business through the introduction of innovative products and line extensions, Lanson Champagne is underlining its commitment.

During the past four years the company has produced a number of initiatives, such as The Extra Age Range, the Lanson Vintage Collection and, earlier this year, the Pink Label Lanson Rosé Champagne, which comes in Lanson’s famous pink bottle decorated with sparkling hearts.

The company is currently creating a number of exclusives for travel retail, including the limited prestige cuvée Blanc de blancs Clos Lanson. 'This is going to be something really very special which, for travelers looking for the very best of the best, will be a perfect addition to prestige airport outlets,' says Olivier de La Giraudière, Lanson’s Export Director. “We've got some interesting projects in the pipeline which we will be announcing in due course,” he adds.

In order to achieve its development in the Travel Retail business, Lanson is proud and happy to be working with Essential Communication as its specialized communication agency.

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