CIL US Wines & Spirits signs deal to import Danzka Vodka
CIL US Wines & Spirits, the US subsidiary of Camus Wines & Spirits, has been selected as the importer and supplier for the return of Danzka Vodka to the United States.
"We are thrilled to lead the effort to welcome Danzka Vodka back to the US," said Jean Denis Voin, Executive Vice President, CIL US Wines & Spirits. "It is a great liquid and a brand which never had the kind of aggressive focus and attention that we are prepared to devote.”
Waldemar Behn, which acquired Danzka Vodka in 2013, plans to focus on the Scandinavian-style brand’s unique values, with the iconic aluminum bottle standing in the center of the brand-story.
“From the onset of our relationship with the Camus team, we have felt a shared respect for tradition and handcrafted quality,” said Rüdiger Behn, Managing Director, Waldemar Behn. “Both of our portfolios have been guided by generations, and we are confident that the CIL US team is ideally suited to help us prove that Danzka Vodka is more than a cool package.”
Danzka Vodka will initially be launching in New York, New Jersey, Massachusetts, Florida and Illinois, in mid-2016, with an aggressive roll-out continuing into 2017.
The US portfolio of Danzka includes: Danzka40% (40%abv), along with the flavored vodkas DanzkaApple(40%abv), DanzkaCitrus(40%abv), and Danzka Cranraz(40%abv).
Danzka will be supported nationally with print advertising, on- and off-premise POS, public relations and events. In the US, Danzka is available in two sizes: 750ml and 1-liter; a 1.75-liter will be added later in 2016.