Igor Boyadjian becomes Managing Director of Edrington Global Travel Retail
As one of many key leadership appointments recently announced by Edrington, the company has announced that Igor Boyadjian is taking over as Managing Director of Global Travel Retail (GTR), a role held by Aristotelis “Tellis” Baroutsis since the creation of the GTR division, which is based in Singapore. Baroutsis is moving to another positon within the company.
Igor Boyadjian founded and co-owned Fix Wines & Spirits, a distribution company based in Cyprus and Dubai, in 2005. In 2013, he formed a joint venture with Edrington – Edrington Fix Middle East (EFME). As part of its global strategy, Edrington took control of the company in 2016. Previously, Boyadjian held roles with Allied Domecq and LVMH.
“This is an incredibly exciting time to be joining Edrington GTR,” commented Boyadjian. “Under Tellis’ leadership the business has gained significant momentum, and I look forward to building on this through continued innovation and close collaboration with our partners in this strategic channel. We have strong ambitions, especially for The Macallan, for which we have very exciting projects for the years ahead.”
Tellis Baroutsis will join Edrington’s Executive Committee as Managing Director Regional Power Brands, based in Glasgow at Edrington’s new headquarters. As lead in one of the company’s three business units, Baroutsis will be responsible for The Famous Grouse and Cutty Sark blended scotch whiskies in addition to Brugal rum. This unit also has commercial responsibility for the total portfolio in Europe, Middle East and Africa.
Baroutsis joined Edrington in 2010 and led the GTR team since its inception in 2014. During his tenure Travel Retail has been one of the strongest performing channels within Edrington, playing a particularly key role in the growth of the Group’s flagship brand, The Macallan.
Commenting on his move, Tellis said: “My time in travel retail has been incredibly rewarding – it’s a truly global and dynamic channel that offers unique opportunities for brands. The success Edrington GTR has enjoyed is a testament to the talent and commitment of our fantastic team and partners and has given me the opportunity to move on to an exciting role where my travel retail experience will be invaluable.”