January 13 2017  |  Spirits & Tobacco

Igor Boyadjian becomes Managing Director of Edrington Global Travel Retail

By Wendy Morley

Igor Boyadjian, who has worked with Edrington as a distributor and partner for years in the Middle East, will assume the position of Managing Director, GTR, based in Singapore

As one of many key leadership appointments recently announced by Edrington, the company has announced that Igor Boyadjian is taking over as Managing Director of Global Travel Retail (GTR), a role held by Aristotelis “Tellis” Baroutsis since the creation of the GTR division, which is based in Singapore. Baroutsis is moving to another positon within the company.

Igor Boyadjian founded and co-owned Fix Wines & Spirits, a distribution company based in Cyprus and Dubai, in 2005. In 2013, he formed a joint venture with Edrington – Edrington Fix Middle East (EFME). As part of its global strategy, Edrington took control of the company in 2016. Previously, Boyadjian held roles with Allied Domecq and LVMH.

Tellis Baroutsis, who headed GTR since the division’s creation, will join Edrington’s Executive Committee as Managing Director Regional Power Brands, based in Glasgow at Edrington’s new headquarters

“This is an incredibly exciting time to be joining Edrington GTR,” commented Boyadjian. “Under Tellis’ leadership the business has gained significant momentum, and I look forward to building on this through continued innovation and close collaboration with our partners in this strategic channel. We have strong ambitions, especially for The Macallan, for which we have very exciting projects for the years ahead.”

Tellis Baroutsis will join Edrington’s Executive Committee as Managing Director Regional Power Brands, based in Glasgow at Edrington’s new headquarters. As lead in one of the company’s three business units, Baroutsis will be responsible for The Famous Grouse and Cutty Sark blended scotch whiskies in addition to Brugal rum. This unit also has commercial responsibility for the total portfolio in Europe, Middle East and Africa.

Baroutsis joined Edrington in 2010 and led the GTR team since its inception in 2014. During his tenure Travel Retail has been one of the strongest performing channels within Edrington, playing a particularly key role in the growth of the Group’s flagship brand, The Macallan.

Commenting on his move, Tellis said: “My time in travel retail has been incredibly rewarding – it’s a truly global and dynamic channel that offers unique opportunities for brands. The success Edrington GTR has enjoyed is a testament to the talent and commitment of our fantastic team and partners and has given me the opportunity to move on to an exciting role where my travel retail experience will be invaluable.”

 

Brand News

December 2 2020

SHISEIDO TR spreads joy & beauty…

SHISEIDO Travel Retail is ringing in this festive season with the launch of its annual holiday collection from its portfolio…

By Laura Shirk

December 1 2020

BACARDÍ challenges global fans…

BACARDÍ is challenging rum fans around the world to find their rhythm through song, dance and the power of Conga, as part…

By Laura Shirk

November 30 2020

Cartier “INTO LIGHT AND SHADOW”…

Cartier, in partnership with DFS Group, the world’s leading luxury travel retailer, has transformed its boutique at T Galleria…

By Laura Shirk

November 25 2020

Kavalan launches limited edition…

Kavalan, the pioneering force behind Taiwanese whisky, has launched its Kavalan Artist Series Collector Set, a new range…

By Laura Shirk

November 18 2020

Champagne Lanson’s Le Black Réserve…

With 96 points, Wine Enthusiast awards the best score in its non-vintage category and the mention…

By Laura Shirk

November 18 2020

YSL Beauty launches global program:…

In the lead-up to the UN’s International Day for the Elimination of Violence Against Women on Nov. 25, 2020, Yves Saint Laurent…

By Laura Shirk

November 17 2020

Rituals Cosmetics launches festive…

Rituals, Europe’s fastest growing beauty brand from the Netherlands, has unveiled several festive activities as part of its…

By Laura Shirk

November 17 2020

The Macallan opens its first retail…

The Macallan, renowned globally for its extraordinary single malt whiskies, announced the opening of a stunning new retail…

By Laura Shirk

November 16 2020

ESCADA presents limited-edition…

This year, ESCADA presses play on its first-ever winter fragrance, Candy Love. Created with fun-loving, flirtatious girls…

By Laura Shirk

Copyright 2020 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap